Virtual Goods Get a Hollywood Makeover

[Rakurim]

Habbo, the largest online virtual world for teens, today with Paramount Pictures Digital Entertainment, announced a licensing agreement to create virtual goods based on titles including “The Spiderwick Chronicles,” “Beowulf”* and “Mean Girls.” The deal will provide Habbo merchandising rights throughout the U.S. and Canada for all three properties. The partnership marks one of the first of its kind between a major motion picture studio and a virtual world commodity.

Starting in February with the upcoming fantasy-adventure title, “The Spiderwick Chronicles,” Habbo will introduce into their North American community of more than 1.8 million teens items that include themed apparel to accessorize avatars, virtual furniture and accessories, as well as other virtual goods based on the movie. Habbo will follow up by producing themed virtual merchandise for the popular, previously released titles, “Beowulf”* and “Mean Girls” in the upcoming months. I really want to see the new furnies and accessories.

Source: http://www.sulake.com/press/releases/2008-01-29-Virtual_goods_get_a_Hollywood_makeover.html

[7]

so they're making items based on movies?

[Antony]

Nice find. Shame it's restricted to two hotels.

[jesus]

:O well found! very interesting indeed

[Stations]

That's pretty cool.

[Frisky]

Sucks that UK NEVER gets any (Mountian dew) >.<

[Nioki32]

The new furni discovered yesterday which isn't for Habborella must be for Spiderwick ;)

[Chiaki91]

Just two furnis for 'Spiderwick'? I don't think so. There will be more soon, I think.

[Finkelstien]

Nice find and thanks for sharing :).

[dbgtz]

eventually it will probs spread or each hotel will get its own special movie-furni if this idea gets a positive result, thats my guess.

[Bibliophobia]

OMG MEAN GIRLS FURNIIIIIIIIIIIIIIIII LOOOOL

[Hubbo]

The UK better get it:)

Thank you for sharing.

[Art]

It will be like the Lego sports furniture and Mountain Dew sofa.

Will be released with logos on hotels that can have them. Then released with no logos on other hotels :)

[e5]

Cool, we will get to see the Action thing that snaps down!!!1 (On the other hotels of course :()