Coca-Cola Yellow Stripe Removed

[Misawa]

At last, the yellow stripe they added 2 or 3 years ago has finally vanished, leaving the classic white stripe under the Coca-Cola logo. I hated that stripe with a passion, and I'm welcoming the classic packaging with open arms.

[Callum.]

this means so much to me!

[cocaine]

wth

you can barely see the yellow stripe

[Hazza]

pics
wud
be
nice.

[Slowpoke]

i noticed that lol. the olympic sponsor thing has gone too.

[Jordy]

I fin d the new 'classic' can rather dull and boring. I liked all the water drops and colour on it before, but this has all gone.

[Slowpoke]

I fin d the new 'classic' can rather dull and boring. I liked all the water drops and colour on it before, but this has all gone.

agreed. olympics in a few months so they will probably be redecorated.

[Moh]

The old 1 looked better.
http://gedmaheux.files.wordpress.com/2007/07/coke_redesign.png

[Slowpoke]

anyone know of any reason why they did it?

[cocaine]

anyone know of any reason why they did it?

extension strategies

re-branding keeps the sales up so people dont get bored of it

[jesus]

It doesn't bother me as long as it still tastes the same. :)

[Jellybeans]

It doesn't bother me as long as it still tastes the same. :)

agreeeeed.

its still going to taste the same. people arent going to stop buying it because of the pattern on the can (i hope not, anyway)

[Slowpoke]

extension strategies

re-branding keeps the sales up so people dont get bored of it

ah i see, thanks. +rep :).

[Misawa]

The classic can is so much better. The Coca-Cola packaging is iconic, they made it look stupid with the recent decoration. So glad it's been removed.

[efq]

makes it look more professional tbh. nd it makes it look cool but naturally plain

[Virgin Mary]

Probably costs less to print too

[Adam$]

I work at Somerfield and notice these things, hah.

http://www.underconsideration.com/brandnew/archives/coke_both.jpg

[cocaine]

The old 1 looked better.
http://gedmaheux.files.wordpress.com/2007/07/coke_redesign.png

why is the first one at a different angle to the second

[Slowpoke]

Probably costs less to print too

Hmm I never thought of that :).

[Orangez.]

The old 1 looked better.
http://gedmaheux.files.wordpress.com/2007/07/coke_redesign.png

God that looks so plain now i loved the old one best.

[Misawa]

God that looks so plain now i loved the old one best.

Thing is, the "old one" is only 2 or 3 years old. The current "plain" can is the classic print.

[PriceTags]

I liked the yellow one when it first came out, but I think it's a good change.

[Minstrels]

Doesn't bother me what it looks like. >.>