Microsoft respond once more to the "Get A Mac" adverts... and sell fish.

[Xarea]

Phase II of Microsoft's $300 million rebranding ad campaign started airing tonight during prime time. The ad showed a series of individuals saying "I'm a PC" in various settings.

The ad is a direct response to Apple's "Get a Mac" ads where Justin Long and John Hodgman play the Mac and PC characters, respectively. Microsoft is embracing the "I'm a PC" line in their new ad campaign.

http://www.youtube.com/watch?v=hi1se9rH7S8

[edgates]

'I turn number 2 into energy!'

Nice.

[GommeInc]

http://www.youtube.com/watch?v=hi1se9rH7S8
That was quite a good ad really, bit random but good :) Microsoft could of taken Apple's ads and blown them to pieces, by showing how good a PC is in the Mac ads - Successful, smart and good for families. That's what I got from the Mac ads at least lol.

Still, Microsoft have done a good ad, though you can't exactly say they're important. Microsoft don't really need to advertise :P

[Excellent2]

Lmao, bill gates just ruined the whole advert with his crappy acting skills.

[Recursion]

Microsoft are out doing Apple already LOL

[Hiro]

The only think I praise Apple for are the iPods. I don't mind iMacs, but I'd rather stick to Microsoft.

[GommeInc]

Lmao, bill gates just ruined the whole advert with his crappy acting skills.
I thought that was quite good lol. At least he gets involved with the advertising :P

[Invent]

It made me laugh that the images used for the campaign were actually made on a Mac :P

[Xarea]

When you e-mail Sean (the guy at the start that says "I'm a PC, and i've been made into a stereotype), you get this reply:


Hello! I’m a PC – and I can’t answer your email right now. I’d like to say that I’m out climbing Mt. Rainier or biking across Europe with the Swedish Beach Volleyball Team, but in fact I’m probably just chained to a desk somewhere in the depths of Redmond pounding out product specifications.

Now that I have been in a commercial, Microsoft has given me access to super-secret “BillyG” level of executive resources. That’s right – I have my own email auto-responder!


This, as you have probably surmised, is my pre-prepared auto-response (All natural, no filler. No animals were harmed in the making of this response. Except for a ferret.) I really would like to have answered you myself, but if I did, (a) I’d probably get no work done, and (b) then I’d get fired, and (c) then I’d have no chance of doing any more of those really awesome commercials.

So let me try to prognosticate a few of your questions and answer a few of them.

Why did they put you on TV?

I think it’s my devastating good-looks and animal magnetism. No, really – there’s a ferret stuck to my leg right now.

But really – you aren’t even an actor!

No I’m not. But I play one on TV. I really am a Microsoft Program Manager. I work on IPv6, and other things that you haven’t heard of.

How did you get selected?

I auditioned along with a couple of hundred others. I guess I looked very Engineery. And the ferret probably helped.

Are you interested in more acting?

Oh no, I think that Engineering is MUCH more fun. <rolls eyes>

What’s with Windows Vista?

<sigh> You’ve been watching those commercials again, haven’t you? Windows Vista rocks. Listen to real users, not actors.

-The Real PC, Sean Siler

and when you e-mail Bill Gates, you get:


this is an exciting time… wait, you know what? it’s always an exciting time. i am as excited and passionate about Microsoft as i was when we were Micro-soft. the goal never changes for us, so everyday seems like the first day, and the first day was really just about one thing: connecting people.

maybe this didn’t answer your question at all. but I wanted to say it anyway. i mean, this is an auto-response email. and i will try to answer a few of them, but they will all say the same exact thing…

this is an amazing company. and, yes, the future really is delicious.

Mmmmmm…

Bill

[HotelUser]

The Mac adds are so misinforming it appalls me. At least these MS adds don't incorrectly compare Macs and PCs.

[GoldenMerc]

Olleh where did you get bill gates's email :SSSSSSS

[Recursion]

Its in the video where he says "Im a PC" [email protected]

[Hayd93]

It made me laugh that the images used for the campaign were actually made on a Mac :P
Ye i saw that on mac rumors.

This advert is ok alot better than the other. Still not slick though.

[GoldenMerc]

Its not sending me a auto reply?
EDIT:


Thanks for checking in. I hope you're beginning to get an appreciation
of the broad scope of human beings that take pride in using and being
called a "PC".

Yes, this is one of those auto-response emails.
Nothing impersonal. It's just a tribute to the fact that so, so many of
you have taken the opportunity to look deeper.

I can't promise to answer every question or respond to every comment.
But, I (with a lot of help from the team here) will do my best.
In the meantime, feel free to join in to tell your own story at
windows.com.

And please keep watching and connecting the dots in the campaign.
We're all getting a real kick out of it.

Sincerely,
BILL