Describe
24-08-2010, 11:39 PM
I saw this yesterday while I was watching Sky Sports. What utter **** thought this up?
WaterAid is launching a hard-hitting TV campaign created by Kitcatt Nohr Alexander Shaw that highlights the plight of people living in areas of poor sanitation, through a dark version of the playground song, 'Diarrhoea Diarrhoea'.
This will have the totally wrong affect I feel. They're trying to spread the word that Diarrhoea is a big killer in Africa due to poor hygiene and sanitation but this is (obviously to me) just going to be laughed up by most. I didn't really know what to think when I first saw the advert but I did give a shocked kind of chuckle.
http://marketingmagazine.co.uk/channel/Television/article/1023399/WaterAid-highlights-diarrhoea-killer/
Let me know what you think.
WaterAid is launching a hard-hitting TV campaign created by Kitcatt Nohr Alexander Shaw that highlights the plight of people living in areas of poor sanitation, through a dark version of the playground song, 'Diarrhoea Diarrhoea'.
This will have the totally wrong affect I feel. They're trying to spread the word that Diarrhoea is a big killer in Africa due to poor hygiene and sanitation but this is (obviously to me) just going to be laughed up by most. I didn't really know what to think when I first saw the advert but I did give a shocked kind of chuckle.
http://marketingmagazine.co.uk/channel/Television/article/1023399/WaterAid-highlights-diarrhoea-killer/
Let me know what you think.