Marketing Habbox

[MissAlice]

I've seen quite a bit of negativity in feedback, and at the same time, some really great posts from members who really do care about the future of Habbox.

Is it time for a team to be created to help market Habbox?

[Dean]

I like your idea, but could you elaborate? :D How would people "market" Habbox?

[Jamesy]

It's an interesting idea, and one that does make sense. Managers have to promote their departments but quite often they are busy managing. Getting some savvy people in habbox and media / networking / community as a specific role to promote habbox as a whole sounds like a good thing to trial.

Execution is important though, we've seen various specifically tasked teams over the years that tend to crumble as the hype dies down.

[Special]

is this the same concept as habbox promoters? i think it's a good idea but needs elaborating

[MissAlice]

Well we need some brainstorming and I'm hoping we will get some good ideas in this thread, but all managers working together with one aim, promote promote.

I'm off out so will check back later.

[RandomManJay]

It sounds like a good idea, but yeah it needs to be worked through to see where and how its going to happen. And like the others have said, we need a bit more information on what you exactly mean by "marketing".

[rnix]

Seems like a good idea! With great planning and leadership this could really help habbox!

[Josh]

I like the idea! However, it really, really needs a lot of thinking. What kind of promotion? Strictly ingame or would they do a bit of out-of-game work too?

[Dean]

Well we need some brainstorming and I'm hoping we will get some good ideas in this thread, but all managers working together with one aim, promote promote.

I'm off out so will check back later.

I don't think it should be strictly restricted to management.

[Josh]

I don't think it should be strictly restricted to management.

I agree. If it were just managers doing this marketing scheme, I wouldn't like the idea. Just because I think if each manager focused on their department alone, they could get much more done in terms of promotion. Also, why can't this idea just be unofficial? Why can't all the managers get together and discuss it.

[jrh2002]

This is a very good idea and could work :)

It would require people to promote the site on Habbo (Although the events team could do this) and then in as many other appropriate places/sites etc.

We used to have habbox.com rooms on other game sites etc but not sure if they brought in any new members as we were only there to escape for a while but its worth a try.

Could there be habbox.com competitions on the Playstation Network or Xbox Live etc? perhaps even enter teams in things away from Habbo.

Push the fact the forum has far more to it than just habbo to try and pull in members from other forums/sites (of course without looking like your only there to poach their members)

There are sooooooo many things that can be done :) Instead of asking how this could be done perhaps throw some random ideas in to the pot and see what comes from them :)

[Richie]

Sounds like it would be a useful department


Hire people to promote habbox

- Facebook page
- Twitter page
- Youtube page

Etc, at the same time, some people on the forum could try and gain connection to some of their favourite youtubers and then maybe they could help advertise habbox.

Create banners for people to stick in their signatures if wanted on other forums

[Josh]

Facebook page, twitter page and youtube page could all be set up in under an hour. I think the useful thing to do is link up Habbo to popular rooms.

Search wired in your navigator. That's what people want to see, interesting new rooms. Having www.habbox.com would do a great deal.

[Special]

we could ask the more popular habbo players to advertists the forum in their descriptipons & their homepages

[-Danube-]

I've seen quite a bit of negativity in feedback, and at the same time, some really great posts from members who really do care about the future of Habbox.

Is it time for a team to be created to help market Habbox?


Not even joking, i suggested this in a managers meeting about 3 months ago. I said we should have some kind of 'Promotions Team/Department' where they go around keeping Habbox Rooms popular, starting convos in other rooms about Habbox and advertising about big competitions we have like HxL giving away a throne.

I suggested this, but everyone turned round and said it was a crap idea basically :(.

[Jordy]

Not even joking, i suggested this in a managers meeting about 3 months ago. I said we should have some kind of 'Promotions Team/Department' where they go around keeping Habbox Rooms popular, starting convos in other rooms about Habbox and advertising about big competitions we have like HxL giving away a throne.

I suggested this, but everyone turned round and said it was a crap idea basically :(.I know, I hate to be an irritant but this is a very simple idea yet because someone very respectable and influential has said it, everyone's jumped on the bandwagon. That's not to say it's a bad idea however, marketing Habbox is very much the way to go about getting new members and keeping the site popular.

[Inseriousity.]

Not even joking, i suggested this in a managers meeting about 3 months ago. I said we should have some kind of 'Promotions Team/Department' where they go around keeping Habbox Rooms popular, starting convos in other rooms about Habbox and advertising about big competitions we have like HxL giving away a throne.

I suggested this, but everyone turned round and said it was a crap idea basically :(.

I never said it was a crap idea. Anyone saying marketing Habbox is a crap idea needs their head tested. However, I don't think a team is necessary to achieve it. Department managers, especially those in the community section, and their team should be doing everything in their power to market Habbox anyway. The competitions department are constantly advertising and it has seen the good results this brings. I can't speak for her but I do believe Roxy916, the community AGM, has been doing everything in her power to talk to casino owners and get them to insert Habbox in their room name. y'know the small things that make a difference. It can be done with the people we have rather than creating a team to do it. It's just about working together and spreading the name far and wide.

So do I think Habbox needs to get out there and advertise as crazy as possible? Yes
Do I think a team needs to be created to do that? No, afraid not.

[Conservative,]

Brilliant idea. I'm sure some people here know some tech savvy people who can fix us up some secrets and get us on Facebook twitter YouTube ect.

But I think it should be a commitee or managers and selected promoters who then collectively decide how to promote the site.

[rnix]

Do I think a team needs to be created to do that? No, afraid not.


You think department managers will be able to do this on top of the world load they already have?
Some managers are unable to reply to staff threads or PMS. Some are unable to post reports. Some have too much to do.
So i think a possibility of a new team being created.

[Hecktix]

You think department managers will be able to do this on top of the world load they already have?
Some managers are unable to reply to staff threads or PMS. Some are unable to post reports. Some have too much to do.
So i think a possibility of a new team being created.

It's never been a problem before now to be fair. I agree with Inseriousity completely on this one, Habbox needs to be marketed but it should be management doing this. Forum Management is one of the more demanding management roles and these guys manage to promote their department through various methods on the client, for instance the HabboxForumLive radio show and HabboxForum Help Desk Takeover.

Competitions Management - anybody who says these guys don't market their department needs a slap tbh, half the time I contemplate filtering www.habbox.com/comps on the forum as they say it too much :P aha jk.

I think there are departments who need to improve their marketing somewhat though, the markteting of events is poor at the moment and we seem to get the same people at all the events, this can definitely be improved and there have been efforts towards this from General Management (for instance the fierycold Halloween events) however events management need to do more low-scale promotion.

HxHD Management the same really - they should be channelling people through the doors of HxHD with events, in the past we've had HxHD team up with Events to run HxHD events (where hxhd was turned into an events room for a night), HxHD parties & balls - always brought new people in.

HabboxLive needs massive promotion and this is something that Roxy, myself and Gemma are going to be working on in the next few weeks, we're going to utilise Christmas to bring people to HabboxLive and therefore channel them to different areas of Habbox.

Mike's right, Managers can promote and I've given examples of how here however to do this they need to be active on the client and have a creative and good imagination - we've started most of the plans for Christmas already and Christmas should be a wonderful marketing event to bring people to Habbox.

I've said so far that Department Managers should be doing the marketing, however I think the large-scale marketing is down to us really - the General Management team, in the past it's generally been General Management who have marketed Habbox on the large scale and we lack in this in some areas, Roxy is excellent at setting up big events - for instance the fierycold thing was wonderful - could have possibly done with more advertisement though yet we take this on board and will do it next time (although to be fair it doesn't help when the guy doesn't approach us until 2 days before :P). Our job is to get Habbox out there and sometimes this duty isn't fulfilled massively however we have all agreed that Christmas time is going to be big at Habbox - we also have big plans for 2011 too!

The main reason I think General Management should be dealing with the large scale marketing is because for instance, I know Roxy has recently been approaching large, popular casino owners and the owner of an extremely popular Trade City regarding advertising deals with Habbox and connecting these places to the Habbox Central and HxHD - Roxy is by far the best person to do this as she knows the hotel well and has the official fansite badge! With the introduction of WIRED furni advertising deals could be so good, as we could advertise their rooms on our sites for things such as a wired trigger that advertises habbox when you enter their rooms, for instance in the trade room we could have "Need advice on values? Find 100% trustworthy and up to date values at Habbox.com" - this would work wonders and I know this is exactly what Roxy's up to!

However, I do think that this should be kept on top of and I think Habbox Management should have a monthly marketing meeting to discuss the promotion of departments during the month.

If we hired a team to do it, I fear the team may often become redundant and also take away part of managing departments, as after all - making a department popular is most definitely part of being a successful manager, an example of this would be ,Jess, who promoted HabboxLive unbelievably during her first year of Management and by all means had HabboxLive at it's peak period for the longest than any other managers. This is what we need more of, not a promotions team!

[Inseriousity.]

You think department managers will be able to do this on top of the world load they already have?
Some managers are unable to reply to staff threads or PMS. Some are unable to post reports. Some have too much to do.
So i think a possibility of a new team being created.

Yes because it may be hard to believe but marketing your department or Habbox in general actually eases your workload. For example, events. If there are 25 people in events constantly because of good marketing from the events department then the manager doesn't have to worry about lack of numbers or low staff morale, which are both silent killers for a department.

Also, it's not department managers on their own, it's the whole team (which means effectively every department) but the team's not going to do it if the managers can't be bothered. It's all a matter of leading by example.

PS. If a manager's got a high workload, it's about time he/she started delegating.

[AgnesIO]

I know, I hate to be an irritant but this is a very simple idea yet because someone very respectable and influential has said it, everyone's jumped on the bandwagon. That's not to say it's a bad idea however, marketing Habbox is very much the way to go about getting new members and keeping the site popular.

I hate to say it, but I do agree with you. Personally I don't think it is a fantastic idea - not saying it is a bad one, but really if you are a manager and you don't have time to give up half an hour on habbo telling people about Hx then you shouldn't be a manager on here. It's common knowledge that it is time consuming - and I don't think that should be an excuse for not doing the job.

There needs to be plenty of official rooms - asking owners of popular rooms to have 'Habbox' in their room name in return for a banner on habbox's official room page. Which was supposedly being developed over a month ago. If you want to market habbox, I don't think it takes a genius how to market without money for a habbo fansite. Sadly, it's the truth.

[Conservative,]

It's never been a problem before now to be fair. I agree with Inseriousity completely on this one, Habbox needs to be marketed but it should be management doing this. Forum Management is one of the more demanding management roles and these guys manage to promote their department through various methods on the client, for instance the HabboxForumLive radio show and HabboxForum Help Desk Takeover.

Competitions Management - anybody who says these guys don't market their department needs a slap tbh, half the time I contemplate filtering www.habbox.com/comps on the forum as they say it too much :P aha jk.

I think there are departments who need to improve their marketing somewhat though, the markteting of events is poor at the moment and we seem to get the same people at all the events, this can definitely be improved and there have been efforts towards this from General Management (for instance the fierycold Halloween events) however events management need to do more low-scale promotion.

HxHD Management the same really - they should be channelling people through the doors of HxHD with events, in the past we've had HxHD team up with Events to run HxHD events (where hxhd was turned into an events room for a night), HxHD parties & balls - always brought new people in.

HabboxLive needs massive promotion and this is something that Roxy, myself and Gemma are going to be working on in the next few weeks, we're going to utilise Christmas to bring people to HabboxLive and therefore channel them to different areas of Habbox.

Mike's right, Managers can promote and I've given examples of how here however to do this they need to be active on the client and have a creative and good imagination - we've started most of the plans for Christmas already and Christmas should be a wonderful marketing event to bring people to Habbox.

I've said so far that Department Managers should be doing the marketing, however I think the large-scale marketing is down to us really - the General Management team, in the past it's generally been General Management who have marketed Habbox on the large scale and we lack in this in some areas, Roxy is excellent at setting up big events - for instance the fierycold thing was wonderful - could have possibly done with more advertisement though yet we take this on board and will do it next time (although to be fair it doesn't help when the guy doesn't approach us until 2 days before :P). Our job is to get Habbox out there and sometimes this duty isn't fulfilled massively however we have all agreed that Christmas time is going to be big at Habbox - we also have big plans for 2011 too!

The main reason I think General Management should be dealing with the large scale marketing is because for instance, I know Roxy has recently been approaching large, popular casino owners and the owner of an extremely popular Trade City regarding advertising deals with Habbox and connecting these places to the Habbox Central and HxHD - Roxy is by far the best person to do this as she knows the hotel well and has the official fansite badge! With the introduction of WIRED furni advertising deals could be so good, as we could advertise their rooms on our sites for things such as a wired trigger that advertises habbox when you enter their rooms, for instance in the trade room we could have "Need advice on values? Find 100% trustworthy and up to date values at Habbox.com" - this would work wonders and I know this is exactly what Roxy's up to!

However, I do think that this should be kept on top of and I think Habbox Management should have a monthly marketing meeting to discuss the promotion of departments during the month.

If we hired a team to do it, I fear the team may often become redundant and also take away part of managing departments, as after all - making a department popular is most definitely part of being a successful manager, an example of this would be ,Jess, who promoted HabboxLive unbelievably during her first year of Management and by all means had HabboxLive at it's peak period for the longest than any other managers. This is what we need more of, not a promotions team!


I like the idea of getting trade/casino owners to use Wired furni to put our name in their rooms. That sounds like an absolutely brilliant idea, and could well get rare values back as a big hit again. Unforunately - trade rooms get spammed so you could question how quickly the WIRED bubble will last and if people will notice it/act upon it - however, a good idea.

I also think we need to market each site (Hxl, Hx & HxF) on each of the other sites. I know someone who has PM'd MattG with an idea of how to incorporate HxF & HxL together - hopefully he acts upon that. But I think in general we need to make the three sites seem more part of the same site. At the moment I don't really get the feel that they're all together - they feel quite separate - and by advertising the other 2 sites on (eg; Hx), then we could get traffic onto the forum & HxL.


I hate to say it, but I do agree with you. Personally I don't think it is a fantastic idea - not saying it is a bad one, but really if you are a manager and you don't have time to give up half an hour on habbo telling people about Hx then you shouldn't be a manager on here. It's common knowledge that it is time consuming - and I don't think that should be an excuse for not doing the job.

There needs to be plenty of official rooms - asking owners of popular rooms to have 'Habbox' in their room name in return for a banner on habbox's official room page. Which was supposedly being developed over a month ago. If you want to market habbox, I don't think it takes a genius how to market without money for a habbo fansite. Sadly, it's the truth.

It is going to cost to advertise - anyone can figure that out. We need someone who's prepared to spend a bit of money buying rares/supers for big competitions over the next few months - but there are cheaper ways as well, such as deals with trade cities ect.

And I agree with you on the fact that if a manager doesn't have 30 mins to go on habbo and advertise, they shouldn't be in the job.

[AgnesIO]

It is going to cost to advertise - anyone can figure that out. We need someone who's prepared to spend a bit of money buying rares/supers for big competitions over the next few months - but there are cheaper ways as well, such as deals with trade cities ect.

And I agree with you on the fact that if a manager doesn't have 30 mins to go on habbo and advertise, they shouldn't be in the job.

Advertising doesn't have to cost on habbo.

Habbox has power, that power can be used to get people to advertise for us.

[Conservative,]

Advertising doesn't have to cost on habbo.

Habbox has power, that power can be used to get people to advertise for us.

True, but more effective ways are to do big competitions with big prizes. However, I agree that it doesn't always have to cost.

[AgnesIO]

True, but more effective ways are to do big competitions with big prizes. However, I agree that it doesn't always have to cost.

Big prizes will not happen until a good method of keeping track of advertisements is released.

[Conservative,]

Big prizes will not happen until a good method of keeping track of advertisements is released.

Such as..?

[Eoin247]

I can't see what the problem with putting a team together for this specificaly, is.

Management have their own work to do and i rather they do it well than try to market habbox at the same time and do their jobs less well.

In a way this relates to those other threads about hiring more staff.

[jrh2002]

I understand people thinking managers can do this and nobody is stopping them are they? If so why? If not then why does it take a thread about it before people jump in to action?

Marketing can be done in many ways as suggested and not just on habbo.

Get one or 2 people in charge of a twitter account that gives all news etc and links to new forum threads (not just habbo related) I mean this would give maybe 20 - 50 tweets a day.

Same as above but on facebook with another 1 or 2 staff.

Have a few comps for members of the twitter/facebook groups giving away vip etc which may get some new non habbo members.

Get back on the topsites lists and try to pull in some new members.

If the right people were involved who have contacts they could get hx a mention in all sorts of places.

If there was a team created it could easily be all the managers /assistants if they wished but to be honest due to the merge and rare values collapse due to the market place each department has an awful lot of work to do to promote their own departments without having the worry to promote the whole site/forum.

Try this and fail you lose nothing but a few hours work. Lets face it the forum is probably 30% - 40% down on its best times so anything is worth a try. Fingers crossed it will pick up but with the forums on the habbo groups etc theres not a great deal left that brings new members here.

Ignore it and the place will become stagnent unless somebody else has a good idea of what to do. This is not just a Habbox problem and all fansites are suffering the same.

Anything new in my opinion is worth a try asap before the fansites follow the dinosaurs and become extinct.