Does Habbox really need a 'Marketing Manager'?

[Kyle]

So I've come to realise that this marketing manager thing wasn't just a custom usertitle and is an actual thing that habbox has implemented since I was last here. What's the point of it exactly? What is the role description, in layman terms? Why is The Box being marketed to non-habbo users? What's being done about driving HABBO traffic to the site? PLEASE HELP ME UNDERSTAND :(

[October]

wasn't jason9 marketing manager of habz

on topic though, didn't we used to call this position 'community manager' back in the day

[Evanora]

trying to stay afloat in this new brexit world

Post edited by Empired (Forum Super Moderator): please don't post pointlessly!

[Matt]

prob the same as social media manager....................lol

[FlyingJesus]

didn't we used to call this position 'community manager' back in the day

I guess you could say so, in that it's really just a nominal role without any real jobs to do :P

[Cerys]

As far as I've heard the marketing manager has been giving loads of ideas to departments on how to expand and advertise better and other stuff (with the exception of a dept or two who refuse to take his advice)

Personally all I've seen from the manager is the box thing but tbh that was implemented within what a month of him getting the role? That's a lot more than some managers do within a month !!

[Samantha]

As far as I've heard the marketing manager has been giving loads of ideas to departments on how to expand and advertise better and other stuff (with the exception of a dept or two who refuse to take his advice)

Personally all I've seen from the manager is the box thing but tbh that was implemented within what a month of him getting the role? That's a lot more than some managers do within a month !!

There's also a more slim lined registration which cuts out most of the unneeded parts of it. I believe Ross and MattG helped get that rolling too, but obviously members won't really know that as they already have an account!

[Kyle]

As far as I've heard the marketing manager has been giving loads of ideas to departments on how to expand and advertise better and other stuff (with the exception of a dept or two who refuse to take his advice)

Personally all I've seen from the manager is the box thing but tbh that was implemented within what a month of him getting the role? That's a lot more than some managers do within a month !!
What departments have been advised and in what ways? Bringing The Box back is a good step but not in its current proposed format with all signs of habbo removed - what's the point, who's going to read it?

[Cerys]

What departments have been advised and in what ways? Bringing The Box back is a good step but not in its current proposed format with all signs of habbo removed - what's the point, who's going to read it?

I don't know who's taken on board his advice or what his advice has been cos the managers like keeping that sort of thing secret haha but I know he has been actively trying
Last time I saw him he was talking about ways to make comps more appealing

Yeah I agree with that but atleast they've trialled it, could've just written off the idea straight away!

[David]

comps is refusing his help last i heard

[Cerys]

Ayeee I heard that too

I think if his ideas are good you can't really afford to ignore them unless your dept is either a) running well already or b) you have your own good ideas
Which recently on habbox both of those seem to be hard to come across haha ;)

[Kyle]

If help is being refused there has to be a reason for it. Perhaps managers don't want somebody who has no idea how a department is run to be meddling in their business?

[lawrawrrr]

As for the box the reason we're removing Habbo references is most people don't want HABBOX NEWSLETTER LOOK AT THIS HABBO EVENT AND HABBO IMAGE in their email inbox. We'll talk about events and things we've been up to you and are doing without using direct screenshots or big word references to Habbo itself so people have it on their phones and things and don't have to worry about it popping up - therefore more likely to subscribe!

For example, we can say "It's August and that can only mean one thing! The Summer Spectacular is back and this year, we're giving away a top prize of ____c!!"

Or, last month we had a fun week of content-related events for our annual content week. All our members got to go back to university! You can still see what was available here *link* - we'd love to hear your feedback!"

With images that aren't screenshots (easy).


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[Samantha]

If help is being refused there has to be a reason for it. Perhaps managers don't want somebody who has no idea how a department is run to be meddling in their business?

Well technically he isn't meddling in anyone's business or department, if managers just listen to him they would understand that to a point. He's there to give ideas, which managers can look into more or decide against them. As far as I'm aware, the 'idea' he suggested for competitions was to have more titles that are clickbait so members will want to enter them more, I can see that that advice wasn't taken, but I had no idea they refused his help/ideas. I rarely enter competitions, as I used to look forward to new ones being posted every day instead of every week like it is now (for example, there's 2 running now until the end of the month).

On the other hand, I haven't refused Ross' help and he's been great with keeping me in the know in terms of streamlining the registration form. I actually went to him with my ideas (bringing the community tasks back, ideas to get more activity etc.) and it was good having someone who could give an 'outside' point of view on the ideas before they were made live.

[lemons]

there is no way i am signing up to this new version of the box i would rather have the old interactive magazine one that had lots of colourful habbo's plastered all over it! i don't get why habbox is trying to retain an older audience because it's clear that all other fansites which are successful are full of teens and younger peeps and not people who don't even play habbo

who even reads email newsletters from any website because 95% of the time i definitely don't and if i get too many i unsubscribe to them

[FlyingJesus]

He's there to give ideas, which managers can look into more or decide against them.

Could he not use the feedback section like everyone else

[Empired]

Maybe I'm missing the point here but how is The Box helping? Why are we encouraging users who already are in it for the long haul to stick around? Because in my mind they're doing that with or without The Box, and it might be a fun thing to add but is that really the main priority now? Because that just looks like procrastination to me. And there's no way it's going to appeal to new members because it's a habbox only thing? I just don't understand it.

So my two questions are: what is being done (or planned but not yet carried out as it has been a short amount of time and I understand things may not have been implemented yet) to first raise Habbox's profile among Habbos who don't use/have never heard of the site, and then what's being done to encourage them to stick around and keep coming back?

I'm sorry, I really didn't mean for this to be overly critical and this isn't me like hiding criticism under questions, I really would be grateful for some answers.

[Inseriousity.]

Don't think there's a need for a marketing manager when there are roles already in place who should be doing that job but at the same time, even if I would agree with the idea that the method of going for older members seems a bit moot, at least someone's doing something. My aunty does SEO as her job so I know from her babbling that there can be some improvement for websites if they use social media/search engines more wisely and perhaps that role is something that wouldn't fit under the AGM responsibilities and requires someone seperate even if I'm not 100% convinced that SEO is as good as they make out (don't tell my aunty lol she'd kill me)*.

*I mention this because it looked from the announcement that this was also a part of the role but it looks like it's branched out into AGM duties as well.

[FlyingJesus]

As far as I'm aware the newsletter thing isn't JUST being sent to the oldies who've signed up to it but also (and in fact, primarily) to email addresses that used to be active here but haven't been for X amount of time, so really it's more about drawing in people who already have/had some interest here but might have forgotten about Hx or something. No idea whether it'll work or not but that's the idea as I understand it rather than being a feature for people who are already around

[Empired]

As far as I'm aware the newsletter thing isn't JUST being sent to the oldies who've signed up to it but also (and in fact, primarily) to email addresses that used to be active here but haven't been for X amount of time, so really it's more about drawing in people who already have/had some interest here but might have forgotten about Hx or something. No idea whether it'll work or not but that's the idea as I understand it rather than being a feature for people who are already around
Oh I didn't realise that at all. Are emails getting sent to addresses that users used to sign up to here with then?

[FlyingJesus]

Assume so but not sure of the mechanics or criteria for it all, and I could be wrong entirely but that was the original intention of it I think :P

[Kyle]

Organisations I'm involved with have similar alumni newsletters to keep those who have left updated with progress and goings on and I'm quite sure that habbo still sends out emails about recent promotions and such, I just don't think that The Box is the best format for that at habbox. Who says people don't want images of habbo in their inbox? Plenty of people, particularly avid habbo players, certainly do. Bastardising The Box format to send out emails to the no longer relevant is supposed to draw people in? ???

From what I understand, this marketing manager is focusing on non-habbo players. There is no use streamlining registration if marketing is targeted at older members, is there? What's being done to MARKET to HABBOs?

[GoldenMerc]

So I've come to realise that this marketing manager thing wasn't just a custom usertitle and is an actual thing that habbox has implemented since I was last here. What's the point of it exactly? What is the role description, in layman terms? Why is The Box being marketed to non-habbo users? What's being done about driving HABBO traffic to the site? PLEASE HELP ME UNDERSTAND :(

So I'm doing a few different things for Habbox, one is testing the current traffic, Habbox gets a tonne of traffic each day, yet doesn't actually engage with them, the people may view, but not register. I'm going to change that so they not only register, but then engage in posting etc.

prob the same as social media manager....................lol
Nope

comps is refusing his help last i heard
yeh don't think they understood the jist.

If help is being refused there has to be a reason for it. Perhaps managers don't want somebody who has no idea how a department is run to be meddling in their business?
It's not about that, I think its more of an outside prospective of someone who knows how to run and market companies irl. There was a PM sent to all managers (if anyone has it, they're welcome to post it) where I've clearly stated, if you don't want help, say to laura or matt, then I'll ignore your dept.

Well technically he isn't meddling in anyone's business or department, if managers just listen to him they would understand that to a point. He's there to give ideas, which managers can look into more or decide against them. As far as I'm aware, the 'idea' he suggested for competitions was to have more titles that are clickbait so members will want to enter them more, I can see that that advice wasn't taken, but I had no idea they refused his help/ideas. I rarely enter competitions, as I used to look forward to new ones being posted every day instead of every week like it is now (for example, there's 2 running now until the end of the month).

On the other hand, I haven't refused Ross' help and he's been great with keeping me in the know in terms of streamlining the registration form. I actually went to him with my ideas (bringing the community tasks back, ideas to get more activity etc.) and it was good having someone who could give an 'outside' point of view on the ideas before they were made live.


Could he not use the feedback section like everyone else
then the polls, most of the stuff I do requires me to work with someone for access, IE the Box I am working with Laura (who's writing it)

Maybe I'm missing the point here but how is The Box helping? Why are we encouraging users who already are in it for the long haul to stick around? Because in my mind they're doing that with or without The Box, and it might be a fun thing to add but is that really the main priority now? Because that just looks like procrastination to me. And there's no way it's going to appeal to new members because it's a habbox only thing? I just don't understand it.

So my two questions are: what is being done (or planned but not yet carried out as it has been a short amount of time and I understand things may not have been implemented yet) to first raise Habbox's profile among Habbos who don't use/have never heard of the site, and then what's being done to encourage them to stick around and keep coming back?

I'm sorry, I really didn't mean for this to be overly critical and this isn't me like hiding criticism under questions, I really would be grateful for some answers.


Sure, so I believe The Box will be pretty successful, its not directed at a niched userbase (ie it can be you, it could be someone who hasn't logged in for 3 years, it could be anyone)

It's going to be a non Habbo related newsletter that brings you the latest competitions, gossip, but it won't give you EVERYTHING, thats where the persuasive writing comes in to push them into viewing threads, etc.


Don't think there's a need for a marketing manager when there are roles already in place who should be
doing that job but at the same time, even if I would agree with the idea that the method of going for older members seems a bit moot, at least someone's doing something. My aunty does SEO as her job so I know from her babbling that there can be some improvement for websites if they use social media/search engines more wisely and perhaps that role is something that wouldn't fit under the AGM responsibilities and requires someone seperate even if I'm not 100% convinced that SEO is as good as they make out (don't tell my aunty lol she'd kill me)*.

*I mention this because it looked from the announcement that this was also a part of the role but it looks like it's branched out into AGM duties as well.
You've made absolutely no sense. SEO is ok, but the main fact is it boosts them up in Google, but then doesn't do anything else... Biggest scam around (thus why people think marketing is a scam, because they get 0 leads off 'marketing' when people like your aunty do daylight robberys...)


Organisations I'm involved with have similar alumni newsletters to keep those who have left updated with progress and goings on and I'm quite sure that habbo still sends out emails about recent promotions and such, I just don't think that The Box is the best format for that at habbox. Who says people don't want images of habbo in their inbox? Plenty of people, particularly avid habbo players, certainly do. ****ising The Box format to send out emails to the no longer relevant is supposed to draw people in? ???

From what I understand, this marketing manager is focusing on non-habbo players. There is no use streamlining registration if marketing is targeted at older members, is there? What's being done to MARKET to HABBOs?

Sure, I totally understand that every half decent company sends generic boring, spammy emails every month. This letter isn't to make new people register, its to give people small pickets of information every month. Sure some people won't be interested, some will.

Sorry my reply was quite short, Im actually in Thailand right now.

https://scontent.fbkk6-1.fna.fbcdn.net/t31.0-8/11040952_671906056271075_1593707616692625340_o.jpg

[FlyingJesus]

I'm going to change that so they not only register, but then engage in posting etc.

When

[GoldenMerc]

When

Once the split test for the register.php is made Tom;

Because we're doing a split test on this, testing current state vs just the important forms.

Once that is done we move to phase 2 and so forth. I think with getting people to engage I have some pretty good ideas and ways, but heck I'm totally open to hearing anyone else's idea.


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[Zak]

Businesses put so much emphasis on marketing

[j0rd]

Businesses put so much emphasis on marketing

But rightfully so
I'd actually argue businesses don't put enough emphasis on marketing

[Inseriousity.]

lol you're right, I could've sworn I saw SEO work in the official announcement but I've just went back to check and there's nothing there about that at all so I have absolutely no idea where I got this from. My bad.

I don't believe The Box will work. It's being sent to members via their email so perhaps someone might look at it for nostalgia sake because they haven't been here for 3 years and remember it back when they were a kid. They may even log in for a little bit (if they can remember their password) but that's as far as it would go as they've already moved on.

I think Kyle's point is that the most effective marketing would be on Habbo as that is where the new userbase are. I would agree with that.

[FlyingJesus]

Oh we're waiting for Skynus to do stuff that explains it

[Zak]

But rightfully so
I'd actually argue businesses don't put enough emphasis on marketing

Depends.. Some market really well, some have really good marketing teams. I'd argue marketing spent on smaller businesses is largely a waste of time. Shit like webuyanycar, that's just genius though.

[j0rd]

Depends.. Some market really well, some have really good marketing teams. I'd argue marketing spent on smaller businesses is largely a waste of time. Shit like webuyanycar, that's just genius though.

I think the key there is whether it's done well enough. I've done marketing for smaller businesses and been extremely successful, you just have to adapt your strategies.

I think people expect marketing to work overnight, every time. When in reality it's the complete opposite. 9/10 times you won't notice a a difference over a short period of time, neither will every single technique be successful. Probably the only exception is email/SMS marketing, but that's a whole different story.

I think a marketing manager position is well worth the shot. I don't understand why some would begrudge a role? If it could potentially somewhat revive Habbox - then go for it!
If it doesn't, at least it was tried.

I think it also comes down to it just being Ross, which is kinda acceptable because I hate him too.

[GoldenMerc]

I think Kyle's point is that the most effective marketing would be on Habbo as that is where the new userbase are. I would agree with that.

Just going to quote useful part here.

Okay so call flyingjesus a traffic source (as a host, he sends traffic towards habboxforum)

But he's sending traffic, but the actions are very poor, everyone goes to events from HHFM & 4-5 other sites, they register (for the extra Molah) but then don't post,

That's what I want to change, but I'd like it to change early

Oh we're waiting for Skynus to do stuff that explains it
You now feel how I feel and how I feel feels like how you feel. It's crap

Depends.. Some market really well, some have really good marketing teams. I'd argue marketing spent on smaller businesses is largely a waste of time. Shit like webuyanycar, that's just genius though.

Quite funny, I tend to market for SME's and it's fantastic, the results I get, the fun it is to built. Recently I've been working for Al Jazeera in Qatar, crap, horrid, but pays so well if I done it for 5 more years I could retire and marry Laura


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[Zak]

Quite funny, I tend to market for SME's and it's fantastic, the results I get, the fun it is to built. Recently I've been working for Al Jazeera in Qatar, crap, horrid, but pays so well if I done it for 5 more years I could retire and marry Laura

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I'd like to hear more about your marketing adventures :P I didn't know you working in marketing to be fair, or that you were the marketing manager. More power to Habbox if they give you the marketing manager role. I got the impression they had hired a 17 year old kid with no experience haha

I think my view of marketing teams is heavily jaded working in development. They're more of a nuisance to me personally :P

How is life in Qatar anyway?

[GoldenMerc]

I'd like to hear more about your marketing adventures :P I didn't know you working in marketing to be fair, or that you were the marketing manager. More power to Habbox if they give you the marketing manager role. I got the impression they had hired a 17 year old kid with no experience haha

I think my view of marketing teams is heavily jaded working in development. They're more of a nuisance to me personally :P

How is life in Qatar anyway?


Sure,

so I've been doing marketing for a good few years, from one man bands up to the Radison Blu in Leeds. I've managed Pay Per Click (PPC) from monthly rages of £300 a week up to nearly £50,000 a week. My ROI differs, but generally is minimum of x5. In some cases (such as Ashmount Country House) they invested £250 (for PPC) and recieved £20,000 profit per month off it.

Marketing is very hard done by (personally speaking) well I say that as I do performance marketing I guess, anyone who does brand marketing, seo crap like that, I'll happily ignore, as I have to work x10 harder to get a client because of them.

Life in Qatar is good, im back and forth, HOPEFULLY going to work for a big company in the next month, which will be the end of my self employed working. But I can't leak that yet :(

[j0rd]

I'd like to hear more about your marketing adventures :P I didn't know you working in marketing to be fair, or that you were the marketing manager. More power to Habbox if they give you the marketing manager role. I got the impression they had hired a 17 year old kid with no experience haha

I think my view of marketing teams is heavily jaded working in development. They're more of a nuisance to me personally :P

How is life in Qatar anyway?

ahahah my devs hate me

[Zak]

seo crap like that

Our team are focused solely on this at the minute, no matter how much we tell them that it's traffic that is the driving force. "Our analytics show that this page has no <h2> tags, this is driving down our ranking!", "Why aren't we top of Google when I search X?" and so forth.. :P :(

[GoldenMerc]

Our team are focused solely on this at the minute, no matter how much we tell them that it's traffic that is the driving force. "Our analytics show that this page has no <h2> tags, this is driving down our ranking!", "Why aren't we top of Google when I search X?" and so forth.. :P :(

Basic Seo is good if you plan to use Google ads, basic meaning h2 tags etc. Instead of per click being 50p normally it can drop to about 22p (or less)


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[GoldenMerc]

I think this thread, speaks a tonne of sense;

https://www.habboxforum.com/showthread.php?t=836976&p=8476787#post8476787

The email's CTA wasn't really COME BACK, it was more pushed towards the box.

But the next email... should be excellent.

[Tom]

Can't say I'm a huge fan of being blamed for nothing being done - apart from the register page wanting to be done, I can't say I've seen much else done apart from The Box! Not saying the register thing isn't gonna help (I have no idea if it will) - but this isn't the only thing you should be able to do. :P

[David]

Can't say I'm a huge fan of being blamed for nothing being done - apart from the register page wanting to be done, I can't say I've seen much else done apart from The Box! Not saying the register thing isn't gonna help (I have no idea if it will) - but this isn't the only thing you should be able to do. :P

the v8 register page also needs done :¬::¬:

[GoldenMerc]

Can't say I'm a huge fan of being blamed for nothing being done - apart from the register page wanting to be done, I can't say I've seen much else done apart from The Box! Not saying the register thing isn't gonna help (I have no idea if it will) - but this isn't the only thing you should be able to do. :P

Unless you want to hand over most of the passwords I am unsure how you expect much to be done? Same as v8...


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[scottish]

what did you post and delete Tom;