Joe Lycett changes name to Hugo Boss

[Triz]

Lycett, now Hugo Boss, took the action after the other Hugo Boss was accused of taking heavy-handed legal action against small businesses and charities that use the word boss in their names. Among its targets was Boss Brewing, a craft brewery based in Swansea, whose own boss described the stunt as “brilliant from a David and Goliath point of view” that drew attention to how “silly” the fashion company’s approach was.

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[FlyingJesus]

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Fantastic. The man formerly known as Joe Lycett tries too hard sometimes in his comedy but this is great if he actually has done it. Obviously brands have to protect themselves but something the size of Boss doesn't need to go after every company that uses the word... not sure how they can anyway, you can't copyright a common word like that

[buttons]

https://www.superiorpics.com/news/images/20141013/watch-taylor-swift-s-shocked-reaction-as-john-cle-91103.jpg

[lawrawrrr]

I don't particularly like Joe Lycett's humour but this is genuninely hilarious. Deed poll and everything!!

[scatterbox]

That is funny, wonder how long he'll keep it.

[Triz]

I was wondering that too

[FlyingJesus]

Since the name was free to take...

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[Jarkie]

I love his work with email scammers etc - I find him quite funny.

I hope Hugo Boss gives him a bit payout to change his name xD!

[Triz]

Doubt it, otherwise everyone would change their name in hopes for a payout... Though he has more of a following than I. So he'll likely get a response, but I bet Huge Boss will just ignore it