I think they're attempting to gain Facebook and Twitter audiences to expand but then again they lose sight of the main thing and that is concentrating on what they already have. They have more than enough people playing Habbo to suffice but they think seeing as Facebook and Twitter is popular then they must aspire to be like that too thus creating a partnership of some sort with them. I just think they're not doing themselves justice, they should work on the actual game instead of gaining another audience which many people on Facebook may have Habbo anyway. Also I think having the game and app on through Facebook makes security decrease too.

