He's pretty much explained it. It's quite a good business model hence why Apple have raked in the money over the past couple of years.
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They need to pull it out of the bag with the next release. Android is now on par with Apple on loads of factors like UI, Build Quality and more.
It's sadly becoming more popular all the time and if Samsung is regularly going to release galaxy phones Apple will have to keep up to date. Although the next iPhone might simply be a 5s. Although apparently the S stood for Siri so it might simply be an iPhone 5.5 or something.
I don't mind the idea of projections. Samsung have a phone similar basically a small projector on the top of the phone. It's handy if you want a bigger screen but I can't see it happening like the video shows. However if Apple did pull something similar it would be a big move.
Phone companies have always released new phones every year
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I'd actually love to have that phone
if it was real the image would be so bad lol and i couldnt sit in dark all day ;)
Seen this video floating around Facebook a while back, but not very convincing. :P