I'm going to just jump in here, I have only skim read the recent replies so please inform me if it's been mentioned.
From when this first mainly came about I was very set against integrating on the forum, but over time it has helped sometimes when we've posted articles in news and rumour threads or directed members from the site to the forum. A couple of months ago too, I wanted to completely move it to the forum (I got told no, I did try though) as apparently Sulake wouldn't allow it. However, I know other fansites have separate forums for their news and redirects it from the main site - I kno duplication will be a problem, but I think it'd be nice to see or something similar.
A few managers have tried branching out to the community, telephrase mazes, weekest link etc. all help (however minimally, or whatever), but it'd be great to see it take a more community side too - interviews with members etc.
I'll discuss it more later, but some of the things brought up seems interesting.
I know a couple of people, including myself suggested more guides and similar sort of articles again.
@FlyingJesus; 'least 2 managers who've said they'd get staff to do this sort of thing but have completely failed to do so.' I really hope you don't mean me in this, for the majority I did make staff do it/attempt to (you can go back in news and rumours a bit to see this). Admittedly, it was more in my first stint as NM not second, but I got rather annoyed if staff posted the threads informing members before we had an article (if they were news staff that is). However, I appreicate the comments and I agree to an extent.

