Video adverts to appear in magazines

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20-08-2009, 03:52 PM
Technologic

Video adverts to appear in magazines

Quote:

Video appears in paper magazines

Magazine publishers are beginning to experiment with new technologies
The first-ever video advertisement will be published in a traditional paper magazine in September.
The video-in-print ads will appear in select copies of the US show business title Entertainment Weekly.
The slim-line screens - around the size of a mobile phone display - also have rechargeable batteries.
The chip technology used to store the video - described as similar to that used in singing greeting cards - is activated when the page is turned.
Each chip can hold up to 40 minutes of video.
The first clips will preview programmes from US TV network CBS and show adverts by the drinks company Pepsi.

VIDEO TECHNOLOGY
Screen uses liquid crystal display (LCD) technology
Each is 2.7mm thick with 320x240 resolution
Can store 40mins of video
Battery can be recharged via mini-USB
Rechargeable battery lasts up to 70 mins
Developed by LA-firm Americhip
They will appear in 18 September editions of the magazine distributed in Los Angeles and New York.
It's believed the new technology will cost much more than normal print ads.
However, BBC correspondent Rajesh Mirchandani said that in an increasingly competitive market, advertisers have realised that it is more important than ever to create attention for their product.
He likened the technology to the Daily Prophet - a newspaper with moving pictures described in the Harry Potter books.
It is not the first time that publishers have experimented with digital technology in magazines.
Last year, for example, men's lifestyle magazine Esquire published the first using e-ink technology, with a cover that flashed in alternating patterns.
E-ink is the technology used in the Sony Reader and Amazon Kindle electronic books.
Americhip, the developer of video-in-print, has also created magazine technology that appeals to various senses, including smell.

http://news.bbc.co.uk/1/hi/technology/8211209.stm

Blimey, and to think. Only ten or so years ago most papers were still using black and white ink for the inner pages.
20-08-2009, 08:18 PM
AlexOC

It's believed the new technology will cost much more than normal print ads.

Wouldn't have guessed that.

This should be cool though.
20-08-2009, 08:20 PM
lick

doubt it will happen to every mag

and it would cost $$$$$$$$$$£££££€€€€
20-08-2009, 08:24 PM
The Professor

My prediction is this won't take off. Its gimmicky and kinda unnecessary.

I've just thought, if it's playing constantly won't the battery run out very quickly? And if doesn't play constantly and needs you to hit a play button, surely you'll never actually press it and the advertiser will have wasted its money because no-one is watching the ad? hmm...

EDIT: balls to that, just read a line in the first post that says it activates when opened :P
20-08-2009, 08:26 PM
AlexOC

Damn, just about to quote your post Alex, and quote that line. haha.
20-08-2009, 08:28 PM
The Professor

Quote:

Originally Posted by AlexOC

Damn, just about to quote your post Alex, and quote that line. haha.

Unfortunately I do that worryingly often irl and end up having full conversations with myself out loud while my brain decides what it's going to conclude :P
20-08-2009, 08:54 PM
Inseriousity.

I've actually thought before 'Wouldnt it be cool if they had videos on newspapers' but disregarded it as impossible. Damn, if only I took it to Dragon's Den. :eusa_whis
20-08-2009, 08:58 PM
cocaine

its like something out of harry potter lol
20-08-2009, 09:04 PM
Agnostic Bear

Waiting for headline when someone hacks them to display penis.
20-08-2009, 09:09 PM
AlexOC

Quote:

Originally Posted by Jewish Bear

Waiting for headline when someone hacks them to display penis.

LMAO. That made me laugh.
21-08-2009, 05:05 PM
iJoe

Quote:

Are they going to give it up?

Is the question on the worlds lips today as readers of Entertainment Weekly were shocked to find the video commercials, commonly used to promote upcoming tv shows on CBS, was playing a well known music video by Rick Astley.

Sounds pretty cool but what exactly do you do when you've finished reading the paper? You can't bin a mini tv can you? :S And you're not gonna re charge it yourself just to see adverts... Seems like it could be a pretty cool idea but I don't think it will ever take off
21-08-2009, 09:23 PM
Recursion

These "electronic papers" have been an idea for a long time now, I think Samsung demo'd one a year or so back too.
22-08-2009, 09:12 AM
GommeInc

Wooo, Harry Potter newspapers :P They should have main headlines, and demand convicted murderers scream at a camera :P

I agree with Alex though, it won't work. It's too gimmicky and no-one is going to give a crap. People want to avoid adverts, not see more of them :P