Primary Data for Business Studies [+3REP]

Hi everyone!
Got to do some primary market research on creating a new chocolate bar, and if you could answer the questions below I will +rep you (next week if I already have this week). I have 24 more surveys to do and the Habbox group is not very wide so if you see 10-11 people have already responded, then I might not need you. Also, if you could ask your parents or family, that'd be absolutely splendid ;):


1.) Gender & Age (for demographics or something xD)

2.) What flavours most appeal to you in a chocolate bar? Please write an exact choice below:
Fruits (strawberry etc)
Nuts (pecans etc)
Herbs (mint etc)
Textures (fudge etc)
Other (please specify)




3.) What type of chocolate is most desirable to you? Please list from 1-4, 1 being the most:
Milk chocolate
White chocolate
Dark chocolate
Healthier options (low dairy content etc)

4.) When buying chocolate, what appeals to you most?:
Eye-catching packaging
Affordable pricing
Availability in local stores
Taste and texture of the chocolate

5.) Where do you most often purchase chocolate, and in what quantity?:
Local stores (corner shops etc)
Larger stores (Tesco etc)

Single packs
Multi-packs

6.) When seeing new products on a shelf, what is most attractive to you?:
Colourful, vibrant design
Elegant, less racy design
Simple, basic design

7.) Does the ecological mark left by waste wrappers bother you, and would recyclable packaging for a new chocolate bar encourage you to purchase it?:
Yes
No

8.) Which do you prefer? Short-lasting, cheap chocolate or longer-lasting, expensive chocolate?:
Less expensive
More expensive

9.) Which of these media do you view at least once a day for 15 minutes or more?:
Radio
Television
Newspaper
Film
Online Media
Other (please specify)



10.) Please leave any extra comments, thoughts or opinions here:

1. Female and 18
2. Herbs
3. White
4. Affordable Pricing
5. Larger Shops - Multi
6. Elegant, less racy
7. No
8. Less expensive
9. Television
10.

I think your options given don't cover anything, for example I think plain could have been a suitable option in the 2nd question therefore would need to put in other instead. Things like that, I think more open questions would have been better as I felt restricted on what I could and couldn't say - also my larger shops are the local ones so I began with local then put larger.

Anyway done.

Erm, it's not really anything important, just the collation of market research
Sorry if they felt a bit odd, I haven't really had the chance to make them perfect.
You could have said as many things as you like for 2, so like in herbs you could have said mint, and then said a plain one after. I should amend the question to allow for that. Question 9 is also the same style
And with the type of chocolate, can you number them all
so like white 1
milk 2
dark 3 etc
in your preference.
thanks and +rep

Quote:

---

Originally Posted by CrazyLemurs

Erm, it's not really anything important, just the collation of market research
Sorry if they felt a bit odd, I haven't really had the chance to make them perfect.
You could have said as many things as you like for 2, so like in herbs you could have said mint, and then said a plain one after. I should amend the question to allow for that. Question 9 is also the same style
And with the type of chocolate, can you number them all
so like white 1
milk 2
dark 3 etc
in your preference.
thanks and +rep

---

Ooh right haha sorry about that :P.

Yeah it's ok, I just answered quickly for you :D!

1.) female and 16
2.) textures
3.) 1. milk chocolate 2. white chocolate 3. healthier options 4. dark chocolate
4.) taste and texture
5.) larger stores
6.) simple and basic design but not too plain
7.) no
8.) expensive and longer lasting
9.) online media
10.)

m17
Not a fan of fruit in chocolate bars
I crave different stuff at different times, but I do like White and Dark a lot.
Taste and Texture
Local stores in single packs
Elegant less racy
Aren't most wrappers recyclable now anyway? Never put much thought towards it.
I can taste the difference in quality and will pay for better chocolate although I feel you're referring more to the size of the bars and I tend not to buy large bars very often.
Online Media
I buy more chocolate at eye-level.

Erm, not to be rude xD, but your answers are really vague when pertaining to the exact questions
They're literally just tickboxes for me so I have statistics to plug into Excel xD.
Could you be a bit more specific such as the first question, and the recyclable one.

1.) Female, 18
2.) Textures
3.) Milk, Dark, Healthy, White
4.) Pricing
5.) Corner Shops, in single packs
6.) Colourful and vibrant!
7.) No
8.) Long+expensive
9.) Online
10.) Although I prefer expensive chocolate I can't always afford it so usually I buy cheap stuff!!

1) 16, Male

2) Herbs

3)
1 - Milk chocolate
2 - Dark chocolate
3 - White chocolate
4 - Healthier options (low dairy content etc)

4) Taste and texture of the chocolate

5) Larger stores and single pack.

6) Simple, basic design

7) No

8) Less expensive.

9) Television, online media.

1.) Male, 21
2.) Fruits (strawberry etc)
3.) White chocolate
4.) Taste and texture of the chocolate
5.) Larger stores (Tesco etc) - Single packs
6.) Elegant, less racy design
7.) No
8.) More expensive
9.) Television, Online Media

1.) 16 Male

2.) What flavours most appeal to you in a chocolate bar? Please write an exact choice below:
Herbs (mint etc)

3.) What type of chocolate is most desirable to you? Please list from 1-4, 1 being the most:
Milk chocolate

4.) When buying chocolate, what appeals to you most?:
Eye-catching packaging
Taste and texture of the chocolate

5.) Where do you most often purchase chocolate, and in what quantity?:
Larger stores (Tesco etc)
Single packs

6.) When seeing new products on a shelf, what is most attractive to you?:
Colourful, vibrant design
Simple, basic design

7.) Does the ecological mark left by waste wrappers bother you, and would recyclable packaging for a new chocolate bar encourage you to purchase it?:
No as most wrappers these days can be recycled or bio-degrade over time.

8.) Which do you prefer? Short-lasting, cheap chocolate or longer-lasting, expensive chocolate?:
Longer lasting/lots of expensive chocolates

9.) Which of these media do you view at least once a day for 15 minutes or more?:
Radio
Television
Online Media

10.) Please leave any extra comments, thoughts or opinions here:

1.) 16 Male

2.) Nuts (pecans etc)

3.) 1. Milk chocolate
2. White chocolate
3.Dark chocolate
4. Healthier options (low dairy content etc)

4.) Affordable pricing

5.) Larger stores (Tesco etc) - Single packs

6.) Elegant, less racy design

7.) No

8.) Less expensive

9.) Radio, Television, Online Media

1.) Gender & Age (for demographics or something xD)

Male, not disclosed.
2.) What flavours most appeal to you in a chocolate bar? Please write an exact choice below:

Textures (fudge etc)





3.) What type of chocolate is most desirable to you? Please list from 1-4, 1 being the most:
Milk chocolate


4.) When buying chocolate, what appeals to you most?:
Eye-catching packaging

5.) Where do you most often purchase chocolate, and in what quantity?:
Local stores (corner shops etc)

Single packs


6.) When seeing new products on a shelf, what is most attractive to you?:
Colourful, vibrant design

7.) Does the ecological mark left by waste wrappers bother you, and would recyclable packaging for a new chocolate bar encourage you to purchase it?:
Yes

8.) Which do you prefer? Short-lasting, cheap chocolate or longer-lasting, expensive chocolate?:
Less expensive

9.) Which of these media do you view at least once a day for 15 minutes or more?:

Television

1.) female, 15
2.) textures
3.) 1. milk chocolate 2. white chocolate 3. dark chocolate 4. healthier options
4.) taste and texture
5.) larger stores, single packs
6.) elegant, less racy design
7.) no
8.) more expensive
9.) online
10.)

1.) Gender & Age: Female & 16.

2.) What flavours most appeal to you in a chocolate bar? Other. (Puffed Rice, I just love milk chocolate with it. <3_<3)

3.) What type of chocolate is most desirable to you? Please list from 1-4, 1 being the most:
2. Milk chocolate
1. White chocolate
4. Dark chocolate
3. Healthier options (low dairy content etc)

4.) When buying chocolate, what appeals to you most?: Taste and texture of the chocolate, as long as it's affordable.

5.) Where do you most often purchase chocolate, and in what quantity?: Larger stores - single packs.

6.) When seeing new products on a shelf, what is most attractive to you?: Colourful, vibrant design.

7.) Does the ecological mark left by waste wrappers bother you, and would recyclable packaging for a new chocolate bar encourage you to purchase it?: No. (What matters is the taste and texture mainly, and it being affordable.)

8.) Which do you prefer? Short-lasting, cheap chocolate or longer-lasting, expensive chocolate?:
More expensive, as long as it wasn't an absurd price.

9.) Which of these media do you view at least once a day for 15 minutes or more?:
Television
Online Media

10.) Please leave any extra comments, thoughts or opinions here: Any white chocolate or milk chocolate with puffed rice would be perfect for me. xD

1.) male, sixteen
2.) nuts
3.) dark, milk, white, healthier options
4.) affordable pricing & taste
5.) larger stores - multi-packs
6.) elegant, less racy design
7.) no, it's just a bonus if it does
8.) more expensive
9.) online media, television

Thanks all ~~
Got all the surveys I can use right now, as we're on to the presentation stages
Let's hope I can get a good mark ^>^