Who would you say the main competitors of SuperGroup/SuperDry are?

It's for my business work and although some may seem obvious I just want your view!

Also what would you say their tactics (supergroup) are, would you say price pentration or price skimming. I for one would say price skimming as many of their hoodies and such are at a high price to keep similar with their competitiors and as they are already an established brand then they would not need the sales to gain the market share but to gain profit.

Thoughts?