Sulake Blog - Habbo Partners with William Morris Agency to Expand Entrance into the E

[RICHe]

From the sulake blog..
http://www.sulake.com/press/releases...is_Agency.html

Habbo Partners with William Morris Agency to Expand Entrance into the Entertainment Industry

06.02.2008
New Partnership Will Provide the Leading Virtual World for Teens New Entries into Film, Sports, Television and Music

LOS ANGELES (February 6, 2008) - - Habbo, the largest virtual world for teens, today announced it has partnered with William Morris Agency, the world’s largest and most diversified talent and literary agency. Habbo is the first online virtual world the agency will represent in the rapidly growing digital entertainment industry.

To expand the virtual world’s reach into the entertainment industry, the William Morris Agency will help Habbo facilitate new strategic partnerships to generate cross-marketing and promotional opportunities. Additionally, William Morris will provide popular Hollywood and music celebrities for in-game interview appearances within the Habbo community.

“The William Morris Agency is the preeminent talent agency in the business,” said Teemu Huuhtanen, EVP, Habbo business and President, North America. “They will play a crucial role in expanding the Habbo brand across North America by initiating for us new relationships with advertisers in the entertainment industry and developing high-profile promotional opportunities.”

Working together, the William Morris Agency will leverage Habbo’s presence as the leading teen virtual world to develop new revenue-generating business opportunities with major studios, television and cable nets, record labels, and professional sports leagues, to name a few.

“As the Habbo community continues to increase, their audience will demand a mainstream in-game entertainment presence,” said Jim A. Wiatt, Chairman and Chief Executive Officer, William Morris Agency. “William Morris’ Digital Group will be a key partner helping Habbo develop ideal business and marketing opportunities with the leaders of the entertainment industry.”

There are currently Habbo communities in 31 countries on five continents. To date, over 86 million Habbo characters have been created and more than 8 million unique user’s worldwide visit Habbo each month (source: Google Analytics).

About William Morris Agency:
Founded in 1898, the William Morris Agency is the leading talent and literary agency in the world, with principal offices in New York, Beverly Hills, Nashville, London, Miami Beach and Shanghai, China. The Agency represents clients in all segments of the entertainment industry, including Motion Pictures, Television, Music and Personal Appearances, Broadway Theatre and Theatrical Touring, Book Publishing, Commercial Endorsements, Sports Marketing, Corporate Consulting, Digital Media, and Video Games. The William Morris Agency can be found at http://www.wma.com.

[Laurensh1]

Maybe you also see, that the Blog was posted on 6th of feb so kinda old ;o

[Slowpoke]

Maybe you also see, that the Blog was posted on 6th of feb so kinda old ;o

still news though since it hasn't been posted. i don't really understand all that.. someone summerise it for me and i'll +rep .

[Pix]

yeh quite old news now. been more than a month

[Ardemax]

still news though since it hasn't been posted. i don't really understand all that.. someone summerise it for me and i'll +rep .

William Morris will be getting celebrities to do interviews (in-game) with Habbo etc. and a bit like the ones Habbo have done already but I think I different style