By done I just mean reduced down by a lot.
I think Google is going to do a lot to win market share (as we've already seen) and Microsoft has a huge amount of money they can use to dump into the tablet industry in order to win market share (even at a loss in profits) as well.
I think Apple's done a lot for the industry and if you know me then you that I like Apple more then Microsoft (Hi Tom, hi Matt) although despite me thinking so highly of Apple I honestly don't see them changing their business model any time soon to compete with Microsoft or Android on a greater scale.
God knows why Microsoft's not decided it wanted to make more money or market share in the tablet industry before but now that they've decided they like surviving I think Windows 8 will be a bigger blow to Apple then a lot of people recognize. If Windows 8 is to be successful (and it will be Microsoft's made sure of that) then I think the full desktop environment of Windows 8 is going to completely shatter iOS in it's entirety (minus wherever Internet Explorer comes up, the msie rendering engine will always be garbage and v8 will always dominate whatever Microsoft dishes out). I think iOS will be around for awhile longer, but I don't see Apple doing anything like running OS X on future revisions of the iPad anytime soon.
So I think either Microsoft can be stupid here and not pull through software and marketing wise with Windows 8 tablets, or I think Apple can be stupid and stubbornly stick to their current business model.







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