That's completely different. Everyone knows what the Nike swoosh stands for. No one knows what 'z2' stands for. When you're that big maybe then can you do the same.
Nike started off with the Swoosh, just like Shell started off with the Shell. If you randomly decide to introduce a logo once you're popular it will never catch on. So you place a logo when you're starting up so then you have an identity people know is you.
Just noticed, Greg. When I'm at college the 3 div's are parralell to each other, but at home they are on top of each other. Also, in college, the background doesn't repeat.
Yeah, they started off like this:
;S
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