I think It's horrific that our beloved foods are now going to modified to meet US tastes. US manufactures have no comprehension of what chocolate should taste like - that's why all the US jokes are about women eating ice cream, and here they are about women & chocolate.
Are Kraft going to continue the tradition of looking after their workers? This is after all what Cadbury's stands for - it's not just a company it's part of our history. No doubt the significance of the Bournville Estate on our culture is a cute marketing ploy to Kraft, but do they really get it?!
Cadbury have make quality products for 200 years..... just look at some of the crud that Kraft make - Jell-O gelatin, Miracle Whip, Velveeta processed cheese. I rest my case.
What Kraft should consider in their negotiations is that with Cadbury's it's not just business - this is personal.






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