It's a dumb unofficial campaign. If you want to show your care and concerns, donate money. Changing a profile picture doesn't stop a child from being abused. By all means change your profile picture to that of a cartoon you watched when you were a child, but it does nothing. It raises awareness, but don't leave it there - donate. I am fairly certain loads of people doing this haven't actually donated or put themselves in to volunteering :/ Heck, they could of done a "dress up as a cartoon" day and made an event out of it, but so far it's just changing a profile picture, which is about as useful as the Facebook status chainmail updates which tell you to change your status if you know someone who has died of cancer.


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