Apple January Event.

[iBlueBox]

Rumours going around that Apple will be holding a media event in late January.

[Chippiewill]

Likely because they've held one in late January every year for the past few years.

I'm skeptical at the moment.

[Recursion]

I'm sure they stressed it was merely for PR purposes and not unveiling new products?

[Mr-Trainor]

According to MacRumors, it'll be based around iBooks; digital text books and education.

http://www.macrumors.com/2012/01/03/...and-education/
http://www.macrumors.com/2012/01/02/...store-updates/

[GommeInc]

According to MacRumors, it'll be based around iBooks; digital text books and education.

http://www.macrumors.com/2012/01/03/...and-education/
http://www.macrumors.com/2012/01/02/...store-updates/

Indeed, that's what is currently top of the list. Lots of places are wondering if Apple are going to try and take on Amazon again with e-books, so the idea it's strictly a PR event is accurate - they only need to highlight they offer e-books for the iPad, iPhone etc., and reveal new ways of dragging people into buying/downloading from them.

[iBlueBox]

I think in many ways Amazon is one of the biggest threats to Apples tablet market. With their kindle fire. So I think Apple might try and fight back with iBooks ect.

[GommeInc]

I think in many ways Amazon is one of the biggest threats to Apples tablet market. With their kindle fire. So I think Apple might try and fight back with iBooks ect.

It will be interesting to see what happens at the event. I can't imagine what Apple will do though to compete - unless they're going to offer cheaper books and do something differently to the competition. Their main problem is the price and, of course, the obvious - Amazon is cross-platform.

[iBlueBox]

so, it was iBooks 2.0.

Nice move apple.

[Recursion]

... there was an event? LMAO

[GoldenMerc]

http://www.apple.com/education/#video-textbooks
Guess to do that