http://www.guardian.co.uk/society/20...ette-packagingMinisters are to introduce plain packaging for cigarettes along the Australian model with legislation this year, after becoming convinced that the branding is a key factor in why young people start to smoke.
The legislation, to be announced in the Queen's speech in May, is also expected to ban smoking in cars carrying anyone aged under 16 years. Ministers acknowledge that the ban is likely to be difficult for the police to enforce, but they believe peer group pressure will have an impact similar to the ban on drivers using mobile phones.
David Cameron referred to the possibility of introducing plain packaging last week, without putting a timetable on it. Ministers are convinced that the ban is necessary to take the next step to reduce smoking in the UK.
"We are going to follow what they have done in Australia. The evidence suggests it is going to deter young smokers. There is going to be legislation," said a senior Whitehall source said.
The move comes after a Lancet study of 19 countries found the UK falling down the health wellbeing league table. It found Britain's pace of decline in premature mortality has fallen well behind the average of 14 other original members of the European Union as well as Australia, Canada, Norway, and the United States over the past 20 years. A key reason was the durability of a range of public health issues, including diet, drink and drugs.
Smoking causes over 100,000 deaths every year in the UK and the Policy Exchange thinktank has estimated it costs society £14bn. Despite a massive reduction in the numbers smoking since the 1950s, it is still estimated that one in five British people smokes. There is already a complete ban on cigarette advertising, and in one of the Labour government's most controversial moves, smoking in public places was also banned. The 2009 Health Act ended open display of tobacco products, mainly in supermarkets, from April last year and will come into force for all other shops from April 2015.
A damn sensible change, I think, reducing opportunities for cigarette companies to brand their products should help lower rates of children beginning to smoke. Research has shown that plain packaging both reduces appeal of smoking and prevents smokers from believing that some brands are less harmful than others.






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