the 'euro look' is all about smooth/clean/oem+ cars rocking small, wide wheels with usually stretched tyres and a killer stance.. it's mainly done on small cars but it's also a term given to larger cars, like for example a lupo/polo is more the original 'euro look' but then you get golf mk4/mk5, bora, passat etc with the same look..
on the larger cars it's still small + fat wheels, as smaller wheels will make the car lower.. 18's were what you used to see on most mk4's but the best stance can now be achieved with 17s, same goes for the mk5s etc, but the likes of smaller wheels on any car has to be combined with a big drop to minimise arch gap (which looks horrible!)
you usually use coilovers but if you're a ***** and don't like hitting the floor alot (it's fun, honestly) then you can get air ride, it's expensive but if you've got the money to do it you can get a really nice drop.
wider wheels which extrude the arches, you'll need strech and usually rolled arches so it doesn't rub on the tyres.
wheels from different manufacturers are also put on the cars, the likes of porsche/bmw/merceds/bentley etc wheels.
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