Primary Data for Business Studies [+3REP]

[Mark]

1.) 16 Male

2.) What flavours most appeal to you in a chocolate bar? Please write an exact choice below:
Herbs (mint etc)

3.) What type of chocolate is most desirable to you? Please list from 1-4, 1 being the most:
Milk chocolate

4.) When buying chocolate, what appeals to you most?:
Eye-catching packaging
Taste and texture of the chocolate

5.) Where do you most often purchase chocolate, and in what quantity?:
Larger stores (Tesco etc)
Single packs

6.) When seeing new products on a shelf, what is most attractive to you?:
Colourful, vibrant design
Simple, basic design

7.) Does the ecological mark left by waste wrappers bother you, and would recyclable packaging for a new chocolate bar encourage you to purchase it?:
No as most wrappers these days can be recycled or bio-degrade over time.

8.) Which do you prefer? Short-lasting, cheap chocolate or longer-lasting, expensive chocolate?:
Longer lasting/lots of expensive chocolates

9.) Which of these media do you view at least once a day for 15 minutes or more?:
Radio
Television
Online Media

10.) Please leave any extra comments, thoughts or opinions here:

[Eric]

1.) 16 Male

2.) Nuts (pecans etc)

3.) 1. Milk chocolate
2. White chocolate
3.Dark chocolate
4. Healthier options (low dairy content etc)

4.) Affordable pricing

5.) Larger stores (Tesco etc) - Single packs

6.) Elegant, less racy design

7.) No

8.) Less expensive

9.) Radio, Television, Online Media

[Lee]

1.) Gender & Age (for demographics or something )

Male, not disclosed.
2.) What flavours most appeal to you in a chocolate bar? Please write an exact choice below:

Textures (fudge etc)





3.) What type of chocolate is most desirable to you? Please list from 1-4, 1 being the most:
Milk chocolate


4.) When buying chocolate, what appeals to you most?:
Eye-catching packaging

5.) Where do you most often purchase chocolate, and in what quantity?:
Local stores (corner shops etc)

Single packs


6.) When seeing new products on a shelf, what is most attractive to you?:
Colourful, vibrant design

7.) Does the ecological mark left by waste wrappers bother you, and would recyclable packaging for a new chocolate bar encourage you to purchase it?:
Yes

8.) Which do you prefer? Short-lasting, cheap chocolate or longer-lasting, expensive chocolate?:
Less expensive

9.) Which of these media do you view at least once a day for 15 minutes or more?:

Television

[garriet]

1.) female, 15
2.) textures
3.) 1. milk chocolate 2. white chocolate 3. dark chocolate 4. healthier options
4.) taste and texture
5.) larger stores, single packs
6.) elegant, less racy design
7.) no
8.) more expensive
9.) online
10.)

[LiquidLuck.]

1.) Gender & Age: Female & 16.

2.) What flavours most appeal to you in a chocolate bar? Other. (Puffed Rice, I just love milk chocolate with it. _)

3.) What type of chocolate is most desirable to you? Please list from 1-4, 1 being the most:
2. Milk chocolate
1. White chocolate
4. Dark chocolate
3. Healthier options (low dairy content etc)

4.) When buying chocolate, what appeals to you most?: Taste and texture of the chocolate, as long as it's affordable.

5.) Where do you most often purchase chocolate, and in what quantity?: Larger stores - single packs.

6.) When seeing new products on a shelf, what is most attractive to you?: Colourful, vibrant design.

7.) Does the ecological mark left by waste wrappers bother you, and would recyclable packaging for a new chocolate bar encourage you to purchase it?: No. (What matters is the taste and texture mainly, and it being affordable.)

8.) Which do you prefer? Short-lasting, cheap chocolate or longer-lasting, expensive chocolate?:
More expensive, as long as it wasn't an absurd price.

9.) Which of these media do you view at least once a day for 15 minutes or more?:
Television
Online Media

10.) Please leave any extra comments, thoughts or opinions here: Any white chocolate or milk chocolate with puffed rice would be perfect for me.

[Jurv]

1.) male, sixteen
2.) nuts
3.) dark, milk, white, healthier options
4.) affordable pricing & taste
5.) larger stores - multi-packs
6.) elegant, less racy design
7.) no, it's just a bonus if it does
8.) more expensive
9.) online media, television

[CrazyLemurs]

Thanks all ~~
Got all the surveys I can use right now, as we're on to the presentation stages
Let's hope I can get a good mark ^>^