Apple wins lawsuit against Samsung, as jury awards $1B for patent infringement

[xxMATTGxx]

The irony of a billion dollar lawsuit: it is all good advertising for Samsung

It is no surprise that the story of the day is Apple's sweeping victory in the US courts over Samsung. What is funny about it is posts such as that by Enrique Gutierrez on Google+. Enrique, it seems, has had an interesting day in Starbucks with his Samsung laptop.

Chat:

"I'm sitting in a Starbucks doing random whatever over an iced americano. While I waiting for my drink, I watched a guy with his friend, pick up a newspaper; and start to remark on the Samsung Apple verdict.

Guy: "Wait, so what they're saying is, Samsung is the same as Apple?"
Friend: "I know, right? Makes me think twice about how much I paid for my Mac Book"
Guy: "Seriously"

Not 10 minutes later, a husband and wife, same newspaper:

Husband: "... Samsung's iPad is the same as Apple's iPad, and I paid how much for the Apple one? Honey, I told you they were a ripoff", after looking up the Samsung tablet on his iPhone.
Wife: "Oh wow," looking at the screen, "... that's a lot cheaper. Think we can return it?"

I put my Samsung QX410 on my table, and started to plug in, when he leans over to me, "Sorry, you don't mind if I ask, how much did you pay for your Samsung laptop?"

"Oh, no worries, it was $700." I replied.

I watched shock overcome his face, like actual shock. He looked at me, blankly, for an awkward amount of time, "Mind if I have a look?" he asked.

So, I obliged, and showed him a few things. He commented on Windows 7, so I opened up my virtual machine of OS/X... By the time the conversation was over, he was ready to kick Cupertino in the nuts, I think.

... Now, the punchline:

I'm writing this post after the FOURTH group of Starbucks patrons have made the connection that Samsung is now the same as Apple. They don't know the details, they don't really care, what they know is Apple is saying that Samsung is the same as Apple ... and with one simple Google Search, you get prices that are basically half for what seems to be the same products -- for nearly everything.

Two of these groups (including the husband/wife) asked me about my Samsung laptop, the second group noticed my Galaxy phone (also by Samsung)... Best billion dollar ad-campaign Samsung ever had."

Sources: http://www.theverge.com/2012/8/25/32...dvertising-for

[GommeInc]

The irony of a billion dollar lawsuit: it is all good advertising for Samsung

I love these sorts of stories. It's poetic justice - Company A takes Company B to court for "design theft" and wins the case. Consumers of Company A pick up on a minor detail that Company B must be the same as Company A for Company B to lose the case. Therefore, Company A is admitting that Company B is selling a product of the same quality for cheaper. Consumers couldn't care less about the patent system, as far as they see it the Samsung products are of equal quality but cheaper cost, and Apple are inadvertedly admitting that Samsung products are of equal quality for the case to have been won.

There are loads of these stories coming through. Some aren't even based on people owning Apple products, but people seeing Samsung trending in the news and looking up the products and deciding they look really good. Then there are the #boycottapple people on Twitter and Google+ who are fighting back at Apple. Afterall, Samsung are only taking Apple to court because it's a counter-suit.

It's a hollow victory.

[HotelUser]

Apple are inadvertedly admitting that Samsung products are of equal quality for the case to have been won.

Although personally I do believe the Galaxy line is comparable in quality to the iPhone line, I'm not sure the stigma that comes out of Apple and Samsung's court battle actually makes Apple look bad. Keep in mind a lot of people will think Apple's products are still more solid, for instance even before Apple won this victory, your own judge insulted Samsung's product by saying it wasn't as cool as Apple's product, so clearly a lot of folks will still think Samsung to be inferior.

In terms of you saying it's a hollow victory, if/until an appeal succeeds, Apple is over 1 billion dollars richer (and they're already making a crapload of money to begin with), and in addition to that, withstanding the fact that Samsung wins the appeal, millions of consumers who don't follow the market and who didn't follow the court case are going to see Apple's victory and think bad of Samsung. It seems to me that Apple got a lot of what they wanted out of the court systems at the moment. If the dead man himself were still alive I think he would be pretty happy about his company's recent victory.

[GommeInc]

Although personally I do believe the Galaxy line is comparable in quality to the iPhone line, I'm not sure the stigma that comes out of Apple and Samsung's court battle actually makes Apple look bad. Keep in mind a lot of people will think Apple's products are still more solid, for instance even before Apple won this victory, your own judge insulted Samsung's product by saying it wasn't as cool as Apple's product, so clearly a lot of folks will still think Samsung to be inferior.

In terms of you saying it's a hollow victory, if/until an appeal succeeds, Apple is over 1 billion dollars richer (and they're already making a crapload of money to begin with), and in addition to that, withstanding the fact that Samsung wins the appeal, millions of consumers who don't follow the market and who didn't follow the court case are going to see Apple's victory and think bad of Samsung. It seems to me that Apple got a lot of what they wanted out of the court systems at the moment. If the dead man himself were still alive I think he would be pretty happy about his company's recent victory.

In doesn't make them look bad, obviously there will be a lot of praise - shares in Apple rose while Samsung lost a lot of value after the verdict (7%?). What's questionable is that one company that clearly makes popular products is being attacked because of a personal vendetta by another company, despite the fact the consumer is clearly happy to use these products for whatever reason they have. When you see the verdicts reached in other parts of the world - the UK, Germany etc. - it seems the US are just protecting Apple because it's American. Quite a few cases which involve American companies seem to see the domestic companies win and the foreign companies lose - General Motors v Spyker is one that comes to mind. It was obvious Samsung were going to lose partly because of this.

It seems unlikely the general public are going to care. Unless bans are involved the general public will buy whatever they want, they may see a Samsung phone and think "That was in the news recently" but not really know what for. It's similar to Nestlé, who were in trouble for not following the FairTrade movement, yet people still bought their chocolate. It's hard to say though as the UK do not appear to care so much about Samsung or Apple, since our court case the rivalry hasn't really been noticeable other than what's been coming from the US. The comments about the iPhone being "cooler" fell on deaf ears here, people still love Galaxys and iPhones so it all means very little British consumers are horrible to analyse.

[HotelUser]

In doesn't make them look bad, obviously there will be a lot of praise - shares in Apple rose while Samsung lost a lot of value after the verdict (7%?). What's questionable is that one company that clearly makes popular products is being attacked because of a personal vendetta by another company, despite the fact the consumer is clearly happy to use these products for whatever reason they have. When you see the verdicts reached in other parts of the world - the UK, Germany etc. - it seems the US are just protecting Apple because it's American. Quite a few cases which involve American companies seem to see the domestic companies win and the foreign companies lose - General Motors v Spyker is one that comes to mind. It was obvious Samsung were going to lose partly because of this.

It seems unlikely the general public are going to care. Unless bans are involved the general public will buy whatever they want, they may see a Samsung phone and think "That was in the news recently" but not really know what for. It's similar to Nestlé, who were in trouble for not following the FairTrade movement, yet people still bought their chocolate. It's hard to say though as the UK do not appear to care so much about Samsung or Apple, since our court case the rivalry hasn't really been noticeable other than what's been coming from the US. The comments about the iPhone being "cooler" fell on deaf ears here, people still love Galaxys and iPhones so it all means very little British consumers are horrible to analyse.

Then if the general public don't care and the appeal fails, it would seem that Apple still became one billion dollars richer at no great expense

[GommeInc]

Then if the general public don't care and the appeal fails, it would seem that Apple still became one billion dollars richer at no great expense

It might fuel the odd "#boycottapple" campaigns, but they're about as useful as fishing for salmon in the Sahara

[Grig]

It was bulleted with lack of knowledge and bias. The jury did not have sufficient knowledge on patents, so it's ridiculous how they can make a decision.

What's even more shocking is that one of the jurors actually held patents in Apple. Obviously people are now questioning the bias here: http://www.androidpit.com/what-juror...-used-by-apple.

The trial in S.K seems more representative of the actual truth. Also, it's a trial that will be detrimental to technology development. Expect to see companies develop products much slower over fear of other patent conflicts such as this one.

Interesting, yet a disappointing verdict.

Here's an interesting last thought from a lawyer, a Professor Michael Risch, who was following the dispute:
"How did the Galaxy Tab escape design patent infringement? This was the only device to be preliminarily enjoined (on appeal no less), and yet it was the one of the few devices to be spared the sledgehammer. And, by the way, it looks an awful lot like an iPad. Yet the Epic 4G, a phone I own (uh oh, Apple's coming after me)—which has a slide out keyboard, a curved top and bottom, 4 buttons on the bottom, the word Samsung printed across the top, buttons in different places (and I know this because I look in all the wrong places on my wife's iTouch), a differently shaped speaker, a differently placed camera, etc.—that device infringes the iPhone design patents...."

[GommeInc]

@Grig - It's worrying seeing the stories emerging from this. The S.Korea trial seemed quite fair and unbiased, considering Samsung is one of theirs. America seem to have a track record of supporting their own companies, which is adding more to the unfairness of this particular trial.

Isn't Samsung trying to get a ban removed on the Tab because it seemed to go unmentioned in this trial? That came up quickly on the news but there were no details. It's strange, the Tab was supposedly the main offender with the phones coming in second

[peteyt]

surely this will/should encourage more innovation, opposed to using designs that are extremely similar to competitors?

Interestingly however apple has wanted to do the same it is doing to Samsung to Android - which looks different. The problem is that apple will find any small similarities with other companies products and claim they copied their design and try to sue. It's like the writer who's tried to sue people for similar ideas in films - he had a book with robots in so sued the terminator, he tried to sue one film because of a similar but often used concept to - you can't own ideas and you shouldn't be able to own standard designs.

The irony of a billion dollar lawsuit: it is all good advertising for Samsung

Interestingly this reminds me of an article I stumbled upon via a link in an email (think it was either Twitter or LinkedIn). Basically it stated apple didn't hire people with knowledge they only went for people who loved their products and mentions stuff like wanting to reach customers hearts and not their wallets - it's a total contradiction because Apple overprices all of their products and sadly the majority buy into it.

And I'm not an apple hater - I got criticised for entering a competition to win an iPad after I'd bashed Apple on their pricing - Their products are decent but overpriced - I'm not going to say no to a free one but right now I'm hardly rich and why should I waste a load of money on products of theirs when I can get the same for cheaper.

I remember having an argument with a friend of my brothers who used to work in a phone shop stating the iPhone 4S had better specs processor wise than the Galaxy S2 when the galaxy s2 has a slighter faster processor - 1.2 Vs 1.0 both dual core if I remember rightly. It's interesting to note that the S2 is older than the 4s by about 4 months and the s3 is now dual core.

I think Apple still bases its pricing on a few years ago when it was the main smartphone and there wasn't as much competition - it could afford to be expensive but now it needs to lower it's prices as the competition is offering identical if not often better technology for far less. However rather than do this apple seems to be just trying to sue the companies causing more issues. I hope a court puts a stop to them - apple accept that like Nokia you have fallen and aren't at the top of the game - notice how Nokia has had a restructure and is trying to big up the windows phones - rather than cause as big of a fuss they have just tried to get good better products out.

[Grig]

Best thing about this is they paid all that money (1 billion) in 5c coins LMAO.

http://en.paperblog.com/samsung-pays...-coins-294795/