Google has a new...

[The Professor]

Yeah i noticed it earlier, i just assumed my favicons have buggered up, they do that for me from time to time looks interesting, I've always thought the old one looked a bit strange

[shizzle]

I like it better.

[--ss--]

The lowercase G just doesn't suite the actual logo and doesn't fit in with the colour theme they've always had .

[Shawnstra]

Yh realised it yesterday, it might be a the "g" of a new more innovative logo

[Plux]

I love it o_o

[Klydo]

The lower "g" is already part of their logo if you haven't realised. It's the second G in their name. Also it's been changed to this as the lower case G represents the symbol which indentifies googol which Google is named after.

I think that's what it's all about.

[Jordy]

There's actually a reason why it's now a lowercase 'G'.

'g' represents 10 to the power of 100 (googol), that's approximately the number of pages Google has to index. There's a little bit of maths and Greek behind the new logo

[HotelUser]

There's actually a reason why it's now a lowercase 'G'.

'g' represents 10 to the power of 100 (googol), that's approximately the number of pages Google has to index. There's a little bit of maths and Greek behind the new logo

Uh..this is a theory too but it's incorrect according to Google.

The lower "g" is already part of their logo if you haven't realised. It's the second G in their name. Also it's been changed to this as the lower case G represents the symbol which indentifies googol which Google is named after.

I think that's what it's all about.

I don't think this is correct, not according to what I've found below.

Official story from Google INC:

"We recognized there was a need for a Google icon that would better work across multiple applications including web, mobile and client applications. We felt the small 'g' had many of the characteristics that best represent our brand: it's simple, playful, and unique. We will be looking to improve and enhance this icon as we move forward."

Source: http://searchengineland.com/080603-132251.php

Those who dislike this new icon, may revert back to the old one by clicking here.