Unfortunately I don't think any club can afford not to sell naming rights these days.
Spurs will fill it, the current stadium is 36,000 and that is full every weekend. Plus there is a long waiting list for season tickets (20,000). Just because we aren't exactly up there with Chelski and Man U it doesn't necessarily mean that Spurs aren't supported.
(infact, we are the 7th most supported club in Britain!)
http://www.skyscrapercity.com/showthread.php?t=601026






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