I'm sure this has been explained before. We didn't plan to sell rep originally, but we gave some free rep as part of the VIP features. Then after a while we found that members were buying years of VIP for themselves, just because they wanted to get the free rep that comes with it.
By then we couldn't really turn this around anymore, and decided to sell the rep separately, so that members wouldn't need to buy many months of VIP, just because they wanted the rep.






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