I wrote a big post, but then Firefox (for Windows) crashed. I can't be bummed typing it again but.
The iMac you have chosen is 24", therefore an extra 4" in screen size, so add £285 for an AOC 24" monitor, which is the correct price.
The iMac runs Windows, the PB doesn't, so you're getting two systems (kind of) for one.
The iMac doesn't need those kind of specifications just to browse the web and chat. You're comparison has been extremely biased.
The iMac also had Free Shipping.
The iMac has a 500GB hard drive, the PB has a 320.
The iMac doesn't need quad core, obviously Windows does to run smoothly. OS X only needs about 512MB RAM and 1.6 Ghz to run.
The iMac won't get viruses, so the price of anti virus needs to be added to the PB.
The iMac runs OS X, the most beautiful operating system available (imo)
The iMac is all packed into a neat, stylish design.
The iMac comes with a suite of Photo, Video, Music and Web editing applications.
So, really, if you did all the adding up, the iMac would probably be a hundred pounds or so cheaper! :] Adding screen price, hard drive price, lowering the price of the Mac as it doesn't need such a config to run smoothly, the price of antivirus, the price of beauty, the price of packing it all in one (therefore requiring smaller components, thus increasing the price), the price of a bluetooth dongle built in (around £15?), the price of wireless built in, the price of the 512MB graphic RAM.
You're comparison was flawed, it didn't list model numbers, it was biased, it was basically a mess.



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