I guess you could look at ways of using the arcade/groups feature somehow maybe. Tasks could involve graphics, quiz's, competitions. As you said, it would be quite hard to keep people entertained for three whole weeks, especially with all other forum access/access to the outside 'forum' world restricted.
Maybe specific departments could offer up different competitions in exchange for various prizes or something. If this does go ahead, I would love the challenge of reporting the news on this 'event' and producing articles on it daily.
Maybe the contestants could have a daily blog or something also.







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