The people buying the games benefit but not the people that are trading them in, they encourage you to trade in games you may have just paid £40 for quickly so they can sell pre-owned copies earlier to gain a bigger profit, they show off fancy offers to try and encourage you to do it, I saw this with the PS Vita with the whole "play for £10" thing, that is a really cheap way for GAME to get away with selling preowned Vitas, GAME are constantly ripping customers off with shoddy prices, it's almost always cheaper to just shop online now days anyway.



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