Yeah, I enjoy playing through the storylines, but I didn't buy Morrowind because it didn't seem worth the price. I tend to play ESO in bursts. I'll play it for maybe a month or two at a time, and really play the heck out of it. Maybe get ESO Plus for a bit, run through lots of content on different characters, then I'll have a break and come back when there's something new. It's a little disappointing seeing the developers go down this 'chapter' route when they previously said all new DLC will be included with ESO Plus. Thieves Guild and Dark Brotherhood had their moments, but I really enjoyed the Orsinium DLC.