there's a difference between nme hype and pitchfork hype, though. with the exception of interpol, pitchfork hype bands that haven't gotten any specific attention such as hercules & love affair. as said earlier, nme latches on to hype, they get a band that already has a cult following then give it a rave review to push it over the edge, bolstering their influence. and they aren't that harsh on british indie, they're quite fond of arctic monkeys and klaxons and report on them pretty regularly.
i lol'd pretty hard, so i'll save my my mega-rip on you. thanks for the laugh.








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