I think you'll find the sole reason why people will pirate and illegally download online is that there is a significant difference and chance in you getting caught. Take the shop example again and you pick up that bag of sweets - you're on your own, no-one else is stealing from that shop so you have a high chance of being caught. Then pirate something online, and at any one time thousands of people across the world will be pirating some form of file, so the chance of being caught is dramatically reduced, at least in the short term.





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