News Of The World to close!

[Mathew]

Gordon Brown and a police officer are moaning about their phones now. Anyone else wanna jump on the bandwagon?

[-:Undertaker:-]

Gordon Brown and a police officer are moaning about their phones now. Anyone else wanna jump on the bandwagon?

Dave already has!

[Jordy]

That's funny, the News of the World was the biggest-selling Sunday newspaper with a readership of almost 3 million. The final edition sold over 4 million copies.

It was an excuse to shut the brand down - which is also the verdict given by my former NOTW staff member friend and most of his colleagues. Readership would barely have been affected. Like all scandals and hot topics, they blow over in time. No one has put much thought into The Sun and News of the World being seperate brands in over a decade because they were almost identical. Those who are that bothered by what's happened would also stop buying The Sun.

The final edition sold over 4 million copies because it was exactly that, the final edition. All the money went to charity and it was a special edition, that's why so many people bought it. I've no doubt at all if it was a standard edition of the News of the World then readership would of been down enormously and you'd be a fool to think it wouldn't be. And it's not all about readership anyway, it had no advertisers left so the paper just wasn't economical. For someone who's involved in the media you seem to know **** all about it.

It was an excuse to shut it down yes but it was also the only option as the paper was not financially viable to publish any more and wouldn't be for many years to come, this is a far greater scandal than others they've been implicated in and they wouldn't just bounce back easily. News of the World focuses on scandal far more than The Sun which is more just the daily news or reporting of ongoing scandals rather breaking them. They had many different journalists for instance.

[xxMATTGxx]

"News Corporation has withdrawn its bid for BSkyB, the BBC's Business Editor Robert Peston says"