Subscriptions have always been a good way for companies to make money, it's just getting people to sign up and keep their subscriptions active which is the tricky part, check World of Warcraft for example, I don't play the game but I'm forever seeing their subscription figures drop within news blogs.
Habbo Club has always been popular among active playing Habbos due to the 'limited amount' of clothing/colours within normal range of changing looks, so Builders Club could become very successful if they get this right. Personally the idea of rooms being locked once a subscription expires is genius on their behalf, not so much for players though.
If players aren't actively changing the furniture within their rooms, then I doubt a subscription would be worthwhile. For example, designing a room and keeping it like that for a couple of months, you could save money by buying the furniture in the first place.
Think this is possibly the longest post I've ever made on Habbox, weird.





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