There's a lot of admin work in each department that is vital to keeping things ticking and the seniors are often those trusted to help out with that. Giving someone a title that has no meaning would only appeal to the ambitious in the department who often work hard anyway with their eyes on the manager prize. That and it's even more likely to be a role for the best friend rather than the best worker in the department. At least when there are roles attached, managers have to think twice about just giving it away to anyone because those tasks need to be done.








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