Apple to buy Beats.

[xxMATTGxx]

Today is the day it's now officially confirmed!

Apple has just confirmed plans to purchase Beats Electronics for $3 billion. The acquisition ranks as the largest Apple has ever made, and will see the company take ownership of an enormously successful and profitable line of consumer headphones. Beats Music, a subscription service that launched in January, is also thought to have influenced Apple's decision as it looks for new ways to secure its standing atop the music business. Apple will pay $2.6 billion in cash for the service and $400 million in stock.

Full article at: http://www.theverge.com/2014/5/28/57...ts-acquisition

[akeel$]

I'm not too interested in it at the moment but that's pretty expensive.

[Zak]

overpriced but it's not like Apple don't have the $

[Kuybii]

If you bought headphones, beats were the only ones you get but for me they're outdated now...old fashioned/TOO mainstream? Definitely space in the market for a new rival competitor.

[akeel$]

overpriced but it's not like Apple don't have the $

They're loaded!

[Zak]

Apple should buy Shazam too.

[iBlueBox]

Apple should buy Shazam too.

Rumours that Shazam is being integrated into iOS 8, so you can shazam from anywhere sort of like how twitter / Facebook is

[Brad]

Apple beats. Sounds interesting.. An already over priced pair of head phones with an apple on it, to have it charged more, noty. Haha

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Apple should buy Shazam too.

Totally agree!

[GommeInc]

Didn't Apple buy it for the streaming services, not the headphones? They need it seeing as streaming is a big thing these days.

[xxMATTGxx]

Didn't Apple buy it for the streaming services, not the headphones? They need it seeing as streaming is a big thing these days.

A report came out today with some actual figures and if it's true they paid more for Beats Electronics than for the Beats Music. So I do wonder what their actual plan is for them.