Apple to buy Beats.

[iBlueBox]

Apple are in talk to buy Beats for $3.2 Billion (the biggest accusation since buying NeXT).

Obviously Apple are not stupid and Beats are not the best headphones in the world, but It's understandable if they want to develop their headphones more and I think Apple are more buying the company for its music service.

Lets not forget Facebook bought Whatsapp for $19 Billion and they've done nothing with that.


What do you think Apple will do with Beats?

[The Don]

Congrats Dre, Hip Hops first Billionaire. Everybody was acting like they forgot about Dre.

Warning: Contains inappropriate content Hide

[iBlueBox]

Congrats Dre, Hip Hops first Billionaire. And everybody was acting like they forgot about Dre.

Warning: Contains inappropriate content Hide

Looks like the deals confirmed.

[The Don]

Looks like the deals confirmed.

Yep. Was quite likely to happen when the rumours first emerged yesterday since iirc Apple has 150 Billion on hand, the most any company has had on hand in history.

[Futz]

they're buying them for the name and the reputation surrounding them

they don't really give a **** about how they sound, they could produce gear on par, even better than beats if they dedicated the funds to it, but they want the name

now they can brand iphones/macs with having "beats audio" and kids will eat this up

[The Don]

they're buying them for the name and the reputation surrounding them

they don't really give a **** about how they sound, they could produce gear on par, even better than beats if they dedicated the funds to it, but they want the name

now they can brand iphones/macs with having "beats audio" and kids will eat this up

Pretty much. The products will go hand in hand since people buy both apple and beats products for the aesthetic appeal and the name as opposed to the product itself (not saying they're bad products, just overpriced for what they are).

[xxMATTGxx]

Do you blame them? If Apple buys them they will have control over a powerful/popular consumer brand. Beats also has a music streaming service which Apple are also probably interested in seeing as Spotify is getting bigger and bigger. Will be interesting to see what they do with it anyway.

Edit: Has it been fully confirmed they have bought it yet?

[iBlueBox]

Do you blame them? If Apple buys them they will have control over a powerful/popular consumer brand. Beats also has a music streaming service which Apple are also probably interested in seeing as Spotify is getting bigger and bigger. Will be interesting to see what they do with it anyway.

Edit: Has it been fully confirmed they have bought it yet?

Not yet, but it will in a few days.

What I wonder though, Apple already owns iTunes Radio (not doing so good) that rivals streaming services so why would they need Beats streaming service.

Like if they needed a streaming service, why didn't they just buy spotify?

[peteyt]

Not yet, but it will in a few days.

What I wonder though, Apple already owns iTunes Radio (not doing so good) that rivals streaming services so why would they need Beats streaming service.

Like if they needed a streaming service, why didn't they just buy spotify?

Depends if Spotify would sell as some companies want to do it on their own.

As for the news, the two go hand in hand for me anyways, overpriced products

[GommeInc]

I forgot Beats existed I remember the adverts not so long ago - Gaga's "Do What You Want" appeared as the song for one.

It makes sense, as the tech can be used by Apple although Apple's own headphones are not too bad as far as I recall (used to be, but not any more). Doesn't particularly affect me.