Does Habbox really need a 'Marketing Manager'?

[FlyingJesus]

Assume so but not sure of the mechanics or criteria for it all, and I could be wrong entirely but that was the original intention of it I think

[Kyle]

Organisations I'm involved with have similar alumni newsletters to keep those who have left updated with progress and goings on and I'm quite sure that habbo still sends out emails about recent promotions and such, I just don't think that The Box is the best format for that at habbox. Who says people don't want images of habbo in their inbox? Plenty of people, particularly avid habbo players, certainly do. ****ising The Box format to send out emails to the no longer relevant is supposed to draw people in? ???

From what I understand, this marketing manager is focusing on non-habbo players. There is no use streamlining registration if marketing is targeted at older members, is there? What's being done to MARKET to HABBOs?

[GoldenMerc]

So I've come to realise that this marketing manager thing wasn't just a custom usertitle and is an actual thing that habbox has implemented since I was last here. What's the point of it exactly? What is the role description, in layman terms? Why is The Box being marketed to non-habbo users? What's being done about driving HABBO traffic to the site? PLEASE HELP ME UNDERSTAND

So I'm doing a few different things for Habbox, one is testing the current traffic, Habbox gets a tonne of traffic each day, yet doesn't actually engage with them, the people may view, but not register. I'm going to change that so they not only register, but then engage in posting etc.

prob the same as social media manager....................lol

Nope

comps is refusing his help last i heard

yeh don't think they understood the jist.

If help is being refused there has to be a reason for it. Perhaps managers don't want somebody who has no idea how a department is run to be meddling in their business?

It's not about that, I think its more of an outside prospective of someone who knows how to run and market companies irl. There was a PM sent to all managers (if anyone has it, they're welcome to post it) where I've clearly stated, if you don't want help, say to laura or matt, then I'll ignore your dept.

Well technically he isn't meddling in anyone's business or department, if managers just listen to him they would understand that to a point. He's there to give ideas, which managers can look into more or decide against them. As far as I'm aware, the 'idea' he suggested for competitions was to have more titles that are clickbait so members will want to enter them more, I can see that that advice wasn't taken, but I had no idea they refused his help/ideas. I rarely enter competitions, as I used to look forward to new ones being posted every day instead of every week like it is now (for example, there's 2 running now until the end of the month).

On the other hand, I haven't refused Ross' help and he's been great with keeping me in the know in terms of streamlining the registration form. I actually went to him with my ideas (bringing the community tasks back, ideas to get more activity etc.) and it was good having someone who could give an 'outside' point of view on the ideas before they were made live.

Could he not use the feedback section like everyone else

then the polls, most of the stuff I do requires me to work with someone for access, IE the Box I am working with Laura (who's writing it)

Maybe I'm missing the point here but how is The Box helping? Why are we encouraging users who already are in it for the long haul to stick around? Because in my mind they're doing that with or without The Box, and it might be a fun thing to add but is that really the main priority now? Because that just looks like procrastination to me. And there's no way it's going to appeal to new members because it's a habbox only thing? I just don't understand it.

So my two questions are: what is being done (or planned but not yet carried out as it has been a short amount of time and I understand things may not have been implemented yet) to first raise Habbox's profile among Habbos who don't use/have never heard of the site, and then what's being done to encourage them to stick around and keep coming back?

I'm sorry, I really didn't mean for this to be overly critical and this isn't me like hiding criticism under questions, I really would be grateful for some answers.

Sure, so I believe The Box will be pretty successful, its not directed at a niched userbase (ie it can be you, it could be someone who hasn't logged in for 3 years, it could be anyone)

It's going to be a non Habbo related newsletter that brings you the latest competitions, gossip, but it won't give you EVERYTHING, thats where the persuasive writing comes in to push them into viewing threads, etc.

Don't think there's a need for a marketing manager when there are roles already in place who should be
doing that job but at the same time, even if I would agree with the idea that the method of going for older members seems a bit moot, at least someone's doing something. My aunty does SEO as her job so I know from her babbling that there can be some improvement for websites if they use social media/search engines more wisely and perhaps that role is something that wouldn't fit under the AGM responsibilities and requires someone seperate even if I'm not 100% convinced that SEO is as good as they make out (don't tell my aunty lol she'd kill me)*.

*I mention this because it looked from the announcement that this was also a part of the role but it looks like it's branched out into AGM duties as well.

You've made absolutely no sense. SEO is ok, but the main fact is it boosts them up in Google, but then doesn't do anything else... Biggest scam around (thus why people think marketing is a scam, because they get 0 leads off 'marketing' when people like your aunty do daylight robberys...)

Organisations I'm involved with have similar alumni newsletters to keep those who have left updated with progress and goings on and I'm quite sure that habbo still sends out emails about recent promotions and such, I just don't think that The Box is the best format for that at habbox. Who says people don't want images of habbo in their inbox? Plenty of people, particularly avid habbo players, certainly do. ****ising The Box format to send out emails to the no longer relevant is supposed to draw people in? ???

From what I understand, this marketing manager is focusing on non-habbo players. There is no use streamlining registration if marketing is targeted at older members, is there? What's being done to MARKET to HABBOs?

Sure, I totally understand that every half decent company sends generic boring, spammy emails every month. This letter isn't to make new people register, its to give people small pickets of information every month. Sure some people won't be interested, some will.

Sorry my reply was quite short, Im actually in Thailand right now.

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[FlyingJesus]

I'm going to change that so they not only register, but then engage in posting etc.

When

[GoldenMerc]

When

Once the split test for the register.php is made @Tom;

Because we're doing a split test on this, testing current state vs just the important forms.

Once that is done we move to phase 2 and so forth. I think with getting people to engage I have some pretty good ideas and ways, but heck I'm totally open to hearing anyone else's idea.


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[Zak]

Businesses put so much emphasis on marketing

[j0rd]

Businesses put so much emphasis on marketing

But rightfully so
I'd actually argue businesses don't put enough emphasis on marketing

[Inseriousity.]

lol you're right, I could've sworn I saw SEO work in the official announcement but I've just went back to check and there's nothing there about that at all so I have absolutely no idea where I got this from. My bad.

I don't believe The Box will work. It's being sent to members via their email so perhaps someone might look at it for nostalgia sake because they haven't been here for 3 years and remember it back when they were a kid. They may even log in for a little bit (if they can remember their password) but that's as far as it would go as they've already moved on.

I think Kyle's point is that the most effective marketing would be on Habbo as that is where the new userbase are. I would agree with that.

[FlyingJesus]

Oh we're waiting for Skynus to do stuff that explains it

[Zak]

But rightfully so
I'd actually argue businesses don't put enough emphasis on marketing

Depends.. Some market really well, some have really good marketing teams. I'd argue marketing spent on smaller businesses is largely a waste of time. Shit like webuyanycar, that's just genius though.