But they make something like a 40% profit margin. If they gave 20% ($20) then 100 000 units would raise $2 million. It's going to take billions to help wipe out/cure/keep those alive who have AIDS, so the more the better.
(Product)RED's aim was for 40% of all the sales of the products to be donated. 10% seems like a bit of a failure in this respect.
Still, it's better than nothing.




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