New magic mouse and 27" iMac

[HotelUser]

Macs are not advertised at all in those adverts, it's just two grown men, PC and Mac. No qualities of a Mac computer are ever shown in these ads, just a name. How they bring in sales is beyond me, they're only advertising the name alongside made up facts such as PCs coming from the same company, which goes on to suggest these adverts are challenging human intelligence - how anyone can buy a computer from an advert selling nothing is beyond rational thinking. They just seem like extremist Mac fanboy ads, purely existing to insult the competition, rather than advertise what a Mac does because either Apple can't find anything to advertise or they're nervous that their systems are not that good in comparison, but will mock the competition anyway. Heck, you learn more about PCs than Macs in those adverts "PCs do this." "Well Macs don't" isn't a very clever advertising scheme You end up having to make your own judgements, and some are true.

PC is successful in his job.
Mac doesn't appear to have one.
PC has a loving family.
Mac doesn't mention a family.
PC is polite.
Mac doesn't carry big boxes for women, he merely stands there slagging off or making dull, passing comments

They're just terrible advertisements, which is why I think Apple are a dull company and I will never do business with them. It's a shame, because their products would be appealing if the company behind them wasn't so lame and pathetic :/

http://www.apple.com/getamac/ads/

The latest one, Broken Promise, advertises nothing :/ Infact, it has no factual information and is pure scepticism - how do Apple know that Windows 7 will be terrible? They don't, but they're happy to **** off the company Yet they don't mention the guest account problem, which is lol worthy.

Gomme no not this again, NO RANTS REQUIRED

I already know you dislike the ads, and you are certainly entitled to your opinion. HOWEVER, from a marketing point of view they are quite successful advertisements.

[Recursion]

And why can't Apple run their Mac vs PC ads in any other country outside the USA? Hmm? Oh sorry, it's illegal.

[xxMATTGxx]

Macs are advertised in the Mac ads. Obviously, if they were not, Apple would have changed the campaign because the ads weren't bringing in sales.

Shame, they are no longer available in this country for obv. reasons.

[AgnesIO]

Their choice of advertising and marketing is terrible. In the US, their Mac adverts don't advertise anything, they just make false judgements on Windows machines. And their attitude is a bit sour, like they rarely admit something is wrong when something IS wrong, they sweep it under the mat and release any fixes with no information. They just seem snobbish and arrogant really, without reason most of the time too. I'm just glad Apple UK have a better (not amazing) attitude than in the US. Oh, and they keep releasing products which feature alot of things that should of come with the originals, and they advertise things in such a way which gives the impression they invented it or it's something amazing when in reality they're lagging behind. The iPhone is an example, and the iPod Nanos with build in radio are an example too

Don't get me wrong, the products are fine... just not the company

EDIT: Isn't a 360 degree viewing seeing a screen as a circle, while 180 is seeing the back and front? The sides lack a screen so therefore aren't included Or am I going about it the wrong way?

This is Apple. Apple. Apple.

Apple can do anything.

There next release, honestly, is having a bent screen, as they do not want the user to actuall see the screen, they just want to make it 'ONE SHEET OF ALLUMINIUM. (LOL at that spelling )

[HotelUser]

Shame, they are no longer available in this country for obv. reasons.

And why can't Apple run their Mac vs PC ads in any other country outside the USA? Hmm? Oh sorry, it's illegal.

It's not Apple's choice to not run them in other countries though. Apple are clearly still running the ads here, because they're doing what Apple wants them to do.

[Excellent2]

I want this picture

[AgnesIO]

It's not Apple's choice to not run them in other countries though. Apple are clearly still running the ads here, because they're doing what Apple wants them to do.

Brainwashing people?

[Recursion]

It's not Apple's choice to not run them in other countries though. Apple are clearly still running the ads here, because they're doing what Apple wants them to do.

Uhmm yes it is, it is Apple's marketing department that decides what ads are displayed where, places like the UK have actual laws that say Apple cannot run those ads because they break some of them. (Probably the slagging off another company or something similar)

[HotelUser]

Uhmm yes it is, it is Apple's marketing department that decides what ads are displayed where, places like the UK have actual laws that say Apple cannot run those ads because they break some of them. (Probably the slagging off another company or something similar)

Yeah, exactly, it's not Apple's choice to not run the ads where they're banned.

[GommeInc]

Doesn't really disprove the fact that Apple ads are a terrible form of advertisement "They're not advertising anything" is kinda correct, in the UK an advertisement has to advertise a product (it's not rocket science). In the US though, advertisements or "commercials" aren't always advertisements, sometimes they're just jokes or something humourous with which the advert ends with the company name. In the UK, belittling another company, serious or not, isn't an advertisement and therefore sees no reason to appear on the televsion, a newspaper, bus stop, leaflet etc. Budweiser adverts (with chameleons) which didn't show the product, were advertising it because the three chameleons were saying "Bud" "Why" "ser", the name of the product, a huge difference. With the Apple adverts in the UK which had the two comedians David Mitchell and Robert Webb, didn't they take off - probably because people preferred David Mitchell as PC, and found him amazing and somewhat belittling to Mac, but ultimately they really did not appear to advertise anything. But us brits have strange humour, we seem to mock the messages in adverts, and pay little attention to authority