Two new sulake blogs are here, and its a nice read as always.
Firstly theres on about the Habbo & Greenpeace polls.
Habbo and Greenpeace survey reveals teens more concerned about greenhouse gases than drugs, violence or war
06.12.2007
49,243 teens polled on their views towards environmental issues ahead of the UN Climate Change Conference in Bali from 3 to 14 December
Helsinki, Finland, 6 December 2007 - A new survey of nearly 50,000 teenagers from around the world today reveals that 74 per cent of teens believe that global warming is a serious problem and are more concerned about it than any other issue including drugs, violence or war. The results are being released as governments meet in Bali, Indonesia, for one of the most important UN conferences ever held on climate change.
The research conducted jointly by Habbo, the world’s largest virtual world for teens, and Greenpeace International examined the attitudes and behaviour of the global teen population towards environmental issues and gave teens a chance to speak out on the most pressing problem facing the world.
Governments come under scrutiny in the survey: teenagers believe that governments are lagging behind them in their level of concern over climate change. Whereas the teens surveyed regard climate change as more important than terrorism (56 per cent versus 46 per cent, respectively) they think that governments consider climate change a lower priority. 33 per cent think governments are ‘very concerned’ about climate change compared to 42 per cent who see governments being ‘very concerned’ about terrorism.
North America has come under the most fire, with 39 per cent of teens citing the continent as being responsible for the majority of greenhouse gases, followed by Europe (24 per cent) and Asia (19 per cent). Despite teens in every country pointing fingers at North America for the crisis (except in Asia where they blame themselves), a quarter of North American teens are still not sure if global warming is even a problem.
“The response from the teens to this survey conducted in Habbo is phenomenal and really highlights the concern felt around the world,” explains Timo Soininen, CEO of Sulake. “Giving teens a voice on this matter is essential and we need to find practical ways to work together and engage our youth to help combat this problem.”
Although 64 per cent of teens believe it’s still possible to stop global warming, nearly 40 per cent don’t actually know what’s causing it or how to prevent it. One thing is clear though: teens do not regard this as a future problem; two thirds of those polled believe that global warming will affect their lives in a negative way.
“Today’s teenagers are tomorrow’s decision makers. They are ‘Generation C’ – the generation that has to beat climate change,” said Gerd Leipold, Greenpeace International Executive Director. “ It will be up to them to create a revolution in non-polluting, renewable energy to prevent global warming from affecting the lives of billions of people and threatening the survival of countless species of animals and plants.”
Scientists of the UN Intergovernmental Panel on Climate Change say that emissions of greenhouse gases need to be halved globally by the middle of this century to avoid severe impacts such as water shortages, floods and the spread of diseases.
The 49,243 teens participating in the November 2007 Habbo survey came from 18 countries. Those completing the survey were given the option of finding out more about climate change at the ‘ Habbos against climate change’ campaign group page. 16,000 Habbos registered as the supporters of the group.
Along with another about the new Habbo website and looks.
Habbo Ready for Next Generation with Refreshing New Design and Features
04.12.2007
Helsinki, Finland, December 5, 2007 – Habbo, one of the world’s largest virtual worlds for teens, has unveiled its new-look website. The new design gives members easy access to their personal pages, friends and groups whilst providing new users with a simple introduction to the virtual world. With a wide range of new accessories, including hats, belts, jewellery and facial hair, teens can give their Habbos a revamp too.
The new site layout was based on research undertaken by Sulake into the features that its teen members most value. These include chatting with other users in guest rooms, making new friends and building new rooms. Quick menus and personal landing pages have been created to give them easy access to these important activities. For newcomers, the landing page provides an illustrated insight into the virtual world and simplifies registration to a one-step process.
In addition, there are a wealth of new customizable avatar features including gas masks, paper bags and hairstyles. Teens can now make dramatic changes to their appearance bringing another level of engagement to the world.
The launch of the new site is the latest milestone in the development of this seven year old virtual world, which now counts over 83 million registered characters.





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