Product Key problem

[Jam]

I did a clean install of Windows 7 and now I get this everytime. The MS contact link sends me to an automated bot when I choose 'Activation'.

Its a store bought non-upgrade copy.

[Robbie]

Can you not do it by phone?

[Apolva]

Did you change any of your hardware in the meantime?

[Kieran]

It will be because you have installed it too many times. Simply ring that free number and activate it. Happens all the time to me.

[Jam]

Thanks all.