So if none of you have heard of Wimpy before, they are a fast food chain predominantly in South Africa but do have stores worldwide including several in the UK.
Wimpy are a champion of disability awareness including the use of Braille menus in their restaurants, to spread the message of that fact they created this advert that included the use of Braille on the buns using sesame seeds. The advert won best advert November 2011 and has had countless accommodations by visually impaired charities sighting it as inspirational.
What do you think?





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