Elisa invested 15 million on Sulake

[Michael]

Found this interesting article from a french fansite, google doesn't do well at translating it though so i'll try my best.
- http://mangetoica.com/archives/54513

Elisa invested € 15 million (in total) to fully redeem Sulake

The finnish telecommunications operator Elisa has published its financial results for the first three quarters of the year and has shown the true result of what the turmoil from the pedophile scandal in 2012 has really caused.

In december 2012, Paul La Fontaine left his position as Sulake CEO giving way to temporarily CEO Markku Ignatius who now works for the app company Supercell. After this became the decision of Elisa to increase their shares from 85% to a full 100% of the company.

ELISA INVESTED 15 MILLION TO BUY IN ENTIRE Sulake



The acquisition of Sulake resulted Elisa in paying up several transactions to a sum equivalent to 15 million euros. However, it seems that this investment is not very lucrative for Elisa because Sulake has since lost nearly 2 million euros in profit since the acquisition to a net income of € 5 million, this loss is directly related to a steady decline the number of players on Habbo.

As a reminder, Elisa revenue goes over the billion mark and they seems very committed to invest heavily in Habbo to reopen Sulake offices in more countries again.

I think we can really see the full effect of this scandal now, resulting in thousands of Habbos to jump ship. Where would Sulake be without Elisa? Probably closed.

Elisas financial report: http://corporate.elisa.com/attachmen...RT-Q3-2013.pdf

[Scotland]

15mil is prob nothing to elisa lol

[dbgtz]

What happened to the other €100,000?

[AcarioRuiz]

ty elisa

[scottish]

Habbo was on a steady decline before any scandal.

[Hidden]

The people at Elisa are much nicer than Sulake (Stories is from Elisa) and those people are really nice and genuine. Powertoo ect are just ignorant and rude a lot of the time.

[Raiza]

BelieveMeSafety has spend more on habbo than Elisa

Edited by £lliott (Forum Moderator) - Please do not post pointlessly, thanks!

[Lucy]

They need to work hard to raise the number of players again, it was a boom for Habbo all them years ago when numbers grew quite quickly. If they are indeed looking at opening country offices it may be a good place to start, as users tend to prefer content that makes sense for them locally, if that makes sense. Otherwise on its current trend I can't see Habbo lasting too many years ahead.

[AgnesIO]

The people at Elisa are much nicer than Sulake (Stories is from Elisa) and those people are really nice and genuine. Powertoo ect are just ignorant and rude a lot of the time.

On the basis Elisa owns Sulake, your argument is pretty flawed..

BelieveMeSafety has spend more on habbo than Elisa

Edited by £lliott (Forum Moderator) - Please do not post pointlessly, thanks!

lol

[Lingo10]

To help habbo at this point is to remarket the creative standpoint, offer more new and exciting inventives, bring back the classic things that made it what is was and somehow have a homeostatial balance between the two. Get more people to be involved.

To try to get the same growing audience (from years ago) will be hard no doubt but they have look into their reserves and figure this out.:¬: