Apple to buy Beats.

[-Nick]

A report came out today with some actual figures and if it's true they paid more for Beats Electronics than for the Beats Music. So I do wonder what their actual plan is for them.

I think it will pay x much a year to have unlimited music? Rather like Spotify.


ANYWAY, does this mean we will get beats headphones instead of the white ones? haha *i wish*

[GommeInc]

A report came out today with some actual figures and if it's true they paid more for Beats Electronics than for the Beats Music. So I do wonder what their actual plan is for them.

Really? That confuses everything. The electronics side seems to be the part of the business people dislike - expensive headphones that do not really do anything spectacular compared to other headphones (going by the opinions on here too).

[xxMATTGxx]

Really? That confuses everything. The electronics side seems to be the part of the business people dislike - expensive headphones that do not really do anything spectacular compared to other headphones (going by the opinions on here too).

According to a report by the Wall Street Journal, I'm getting this from Neowin as the WSJ article is behind a pay wall:

A report from the Wall Street Journal (via MacRumors) breaks down the financials of the deal further than the $3 billion on Apple's press release, of which $2.6 billion is cash and $400 million is stock. According to the report, Apple paid $2.5 billion for Beats Electronics and a little under $500 million for Beats Music, which has 250,000 paying subscribers in the US.

But a lot of the other articles about the whole deal is them believing Apple bought them for the streaming service "Beats Music" so then they try and get into that game.

I guess we will only really find out in the next couple of years what Apple will actually do with it.

[peteyt]

According to a report by the Wall Street Journal, I'm getting this from Neowin as the WSJ article is behind a pay wall:



But a lot of the other articles about the whole deal is them believing Apple bought them for the streaming service "Beats Music" so then they try and get into that game.

I guess we will only really find out in the next couple of years what Apple will actually do with it.

Does beats music have much of an audience though? I didn't think it would be worth it for Apple considering it could probably do its own service better. Does beats audio have something apple doesn't?